The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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“The Babur Nama is an oddly modern text, almost Proustian in its self-awareness.” William Dalrymple on the 16th-century memoir far ahead of its time. | Lit Hub Biography “We have had no truth and reconciliation process.” On the renaissance of American white supremacy, a conversation with Isaac... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-07 12:30:24 UTC ]
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Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company
[ Fast Company | 2020-11-06 16:00:54 UTC ]
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Dealing with Security Holes in Chips — system security starts at the hardware layer. Ubooquity — free home server for your comics and ebooks library. “Like plex for books.” Noisepage — a relational database management system developed by the Carnegie Mellon Database Group. The research goal of... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-11-06 11:59:34 UTC ]
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I've compiled a list of the best scary comics, graphic novels, manga and webtoons to scare and creep you out this season. Enjoy! Continue reading at Book Riot
[ Book Riot | 2020-11-06 11:32:00 UTC ]
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Led by the megabestseller 'Midnight Sun' and 'The Return,' sales at Hachette Book Group jumped 19.2% in the quarter ended September 30, 2020, over the comparable period in 2019. Digital sales also had solid gains in the period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-05 05:00:00 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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Since its publication in 1990, Tim O’Brien’s The Things They Carried, a linked collection of semi-autobiographical short stories about the Vietnam War, has become a modern classic—in fact, its title story is the most frequently anthologized piece of short fiction in the last three decades, and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Stacey Abrams sells a Supreme Court thriller to Doubleday, Norton buys a novel from Richard Powers, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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‘Humans of New York’ photographer Brandon Stanton expands his scope, and has the #3 book in the country, with ‘Humans.’ Plus Rumaan Alam’s ‘Leave the World Behind,’ a newly named NBA finalist, debuts at #4 in hardcover fiction, and podcasters Roman Mars and Kurt Kohlstedt reveal ‘The 99%... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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This week, we highlight new books from Claire Saffitz, Bob Gruen, and Willie James Jennings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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If you thought the landscape of classic SFF was exclusively male, peep these science fiction and fantasy stories by women, including Octavia’s Brood: Science Fiction Stories from Social Justice Movements edited by Walidah Imarisha and adrienne maree brown. Continue reading at Book Riot
[ Book Riot | 2020-10-14 10:37:00 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Max Porter is to read Grief is the Thing with Feathers live at Islington's Union Chapel later this month. Continue reading at The Bookseller
[ The Bookseller | 2020-10-11 19:32:34 UTC ]
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When Season 4 of FX's Fargo was slated to premiere in April, the network planned to promote the anthology crime series with a pop-up pie shop in Los Angeles. The Covid-19 pandemic not only postponed production and the premiere date, but FX's initial experiential plans as well. While Fargo... Continue reading at AdWeek
[ AdWeek | 2020-10-09 14:07:55 UTC ]
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From memoir to young adult, there is a little bit of something for everyone on this list of audiobooks by Indigenous authors. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:31:00 UTC ]
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Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post
[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
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