Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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HQ scoops memoir from broadcaster and campaigner Sarpong

HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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NBCC Board Gutted as Fallout Over Leaked Emails, Race Issues Widens

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[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Learning by Example: New Spiritual Memoirs and Biographies

The life stories of others offer spiritual lessons and a better understanding of ourselves, religion publishers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Blackheath Séance Parlour optioned for TV by Eve Myles' new company

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[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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Castlefield to adapt Hunter's DI Fawley franchise for TV

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[ The Bookseller | 2020-06-08 08:58:00 UTC ]
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Snoop Dogg to make 'hood TV show' adapting Joe Ide's IQ series

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[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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Beecroft appointed Collins Learning m.d.

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Dolan's Exciting Times optioned for TV after 'highly competitive' auction

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[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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Latest Irish literary phenom Naoise Dolan’s Exciting Times is coming to TV.

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[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

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[ The Guardian | 2020-05-28 03:36:58 UTC ]
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[ The Bookseller | 2020-05-27 00:45:39 UTC ]
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[ British Council global | 2020-05-22 15:30:00 UTC ]
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My 6 Favorite Cookbook Authors and Their One Must-Have Cookbook

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Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

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[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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[ The Washington Post | 2020-05-19 14:00:00 UTC ]
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[ The Bookseller | 2020-05-19 05:02:51 UTC ]
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[ The Bookseller | 2020-05-15 14:57:48 UTC ]
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[ The Guardian | 2020-05-13 15:44:19 UTC ]
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Watch the first episode of a forgotten 1970 TV adaptation of Don Quixote . . . set in space.

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[ Literrary Hub | 2020-05-12 17:39:44 UTC ]
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