The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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A 2014 picture book with the timely topic of patience returns Mo Willems to our list. Plus Broken Earth series author N.K. Jemisin launches a new trilogy with ‘The City We Became,’ and ‘Station Eleven’ author Emily St. John Mantel check in with ‘The Glass Hotel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Julia Donaldson is launching a weekly broadcast in partnership with Macmillan and Scholastic, to entertain families during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:16:19 UTC ]
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Nikki Smith's psychological thriller All in Her Head has been optioned for television by Palma Pictures. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 14:51:07 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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On this episode of Sheltering, Maris Kreizman talks to Kate Elizabeth Russell about her recent novel, My Dark Vanessa. Kate shares the things that are helping to get through this time of isolation: Fiona Apple, the game Animal Crossing, and eating “like she’s at a sleepover.” Kate’s local... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-25 19:00:22 UTC ]
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I often talk about how I created A Phoenix First Must Burn, my anthology of fantasy stories by black women authors, for my younger self, a girl who loved fantasy and science fiction and so desperately wanted to see herself in those worlds. It’s a strange experience to create the thing you wanted... Continue reading at Electric Literature
[ Electric Literature | 2020-03-25 11:00:00 UTC ]
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Revenue at Penguin Random House rose to €3.64 billion last year and earnings increased to €561 million. CEO Markus Dohle noted that despite the record year, the spread of the coronavirus means that the publisher will "have to endure some impact" to its business this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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THESE TIMES: Italy’s answer to coronavirus is a classic published almost 200 years ago · Big-hearted strangers are turning Little Free Libraries into Little Free Pantries · Ina Garten and Samin Nosrat are here to help with your lockdown cooking. | Lit Hub An environmentally ethical argument for... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-19 10:30:29 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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Ken Liu, the Hugo and Nebula Award-winning author of more acclaimed SFF short stories than you can shake a futuristic stick at, will soon be bringing his expansive imagination to the small screen. As Publishers Marketplace announced earlier today, AMC has acquired the rights to the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-13 14:30:21 UTC ]
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A 2019 AASL Emerging Leaders team has developed a new toolkit for school librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Publishers are exploring flexible working arrangements with their staff as fears over the coronavirus grow, with the Booksellers Association warning that it is “extremely concerned” about the impact on bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:24:40 UTC ]
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Artificial intelligence is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. That figure--$19.2 trillion--comes from an economic model commissioned for a new book called The AI Age by Adam Riccoboni, managing... Continue reading at AdWeek
[ AdWeek | 2020-03-11 21:34:01 UTC ]
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Conran Octopus has signed a cookbook from Japanese TV chef and restaurateur Harumi Kurihara that “takes cooking back to basics and shows you how to master Japanese recipes to impress friends and family”. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 14:35:33 UTC ]
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Lisa Taddeo, Tayari Jones and David Mitchell are among the authors appearing at the Southbank Centre for its Summer Literature Season. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 15:43:34 UTC ]
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How J. Edgar Hoover used the power of libraries for (gasp!) evil. | Lit Hub History “Mechanical travel blunts our sense of the world.” On the reverie and detachment of the American road trip. | Lit Hub Travel On the magic sentences of Lauren Groff, creating action without verbs. | Lit... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-07 12:30:11 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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