The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Jessie Greengrass has followed former John Murray publisher Mark Richards to Swift Press, where she will be launching her new novel, The High House. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 03:20:47 UTC ]
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Author-illustrator Emily Gravett caps off a busy 12 months with her new picture book Too Much Stuff, a tale about how less can often be more Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 10:27:38 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Kogan Page is holding a half-day learning and development event online following a series of successful digital events during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 15:08:29 UTC ]
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The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
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For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Keira Knightley is to star in an adaptation of Sarah Perry's novel The Essex Serpent for Apple TV+. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 14:09:10 UTC ]
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What could be better than a book about a library, or featuring a librarian as its main character? Find a book for every library lover. Continue reading at Book Riot
[ Book Riot | 2020-08-24 10:30:00 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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The novel is the bravura performance of a writer, poised at the edge of the day’s vast darkness, gathering all the warmth and light she can muster. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 15:51:08 UTC ]
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Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot
[ Book Riot | 2020-08-14 10:37:00 UTC ]
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As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Warner Bros TV has acquired TV rights to Diane Cook's Booker-longlisted novel The New Wilderness, published this week by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:38:11 UTC ]
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Yesterday, shortly after Joe Biden, the Democratic candidate for president, picked Kamala Harris, the senator for California, as his running mate, Peter Doocy, a Fox News correspondent, tweeted, “But… you told me on Saturday…” That day, Doocy asked Biden—who was zipping past on a bicycle,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-12 12:12:59 UTC ]
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Amanda Reynolds' debut novel Close to Me (Wildfire) is to become a six-episode series for Channel 4 and Viaplay, starring Christopher Eccleston and Connie Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 23:40:20 UTC ]
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Sara Faith Alterman's "Let's Never Talk About This Again" is a memoir about strange family dynamics, love, grief and the benefits of finally opening up. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-08-05 18:00:51 UTC ]
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Daisy Johnson’s latest novel revolves around an intense sibling relationship and the horrors that lie within Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 17:37:00 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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