The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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#traditional models
Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 07:15:07 UTC ]
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#ann cleeves
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Tired of standalone romances and want to just read one series at a time? I have something for you. These 19 romance book series will make you swoon! Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:38:00 UTC ]
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#adult readers
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David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:08:40 UTC ]
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#mark publication
#david cameron
#recordwilliam collins
Awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-08-19 10:30:38 UTC ]
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#retirement homes
#critical linking
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Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 19:21:19 UTC ]
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#neil gaiman
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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#marketing budget
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#nielsen
In this episode of Just the Right Book with Roxanne Coady, Brenda Wineapple joins Roxanne Coady to discuss her latest book The Impeachers: The Trial of Andrew Johnson and the Dream of a New Nation. From the episode: Brenda Wineapple: Andrew Johnson’s impeachment, when you’re talking about a... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-15 08:48:37 UTC ]
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It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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IN 1988, Verso Books published a collection of writings by cultural theorist Stuart Hall titled The Hard Road to Renewal: Thatcherism and the Crisis of the Left. Hall’s work examined the socio-economic conditions and discursive tactics that led to the ascendance of Margaret Thatcher as an... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-13 17:00:24 UTC ]
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#winning elections
#hard road
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BHP Comics has signed with Curtis Brown for the agency to represent the indie publisher's film and TV rights. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 01:17:45 UTC ]
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#curtis brown
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Trapeze has pre-empted a non-fiction tie-in for new ITV Jane Austen drama "Sanditon", alongside a novelised version of the show. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 09:12:47 UTC ]
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HEROES CARRY SWORDS. Pale women with fine blonde hair are chosen for a special fate. Ugly sub-humans, often dark-skinned, offer diabolical bargains or, in an indistinguishable horde, hang out until the good guys stab them to death. Evildoers crave power, and the good reliably shrink from it.... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-08-10 12:30:59 UTC ]
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#classic fantasy
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Allie Reynolds’ sought after thriller Shiver (Headline) has been snapped up by Firebird Pictures for adaptation into a TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 13:20:31 UTC ]
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#tv rights
#allie reynolds
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Keep the technology-inspired horror and thrill going with six short stories for fans of BLACK MIRROR--just don't read them on your ereader! Continue reading at Book Riot
[ Book Riot | 2019-08-08 10:35:58 UTC ]
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#black mirror
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Latest series of the US hit show will recount the former White House intern’s affair with the then president that led to his impeachment in 1998Monica Lewinsky is among the producers on a new series of American Crime Story focusing on the Bill Clinton sex scandal.Titled Impeachment: American... Continue reading at The Guardian
[ The Guardian | 2019-08-07 11:59:39 UTC ]
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#latest series
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Punny cozy mystery titles have always been among the most fun on bookstore and library shelves. Here are twelve new cozies with puns to make you laugh. Continue reading at Book Riot
[ Book Riot | 2019-08-07 10:38:11 UTC ]
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#library shelves
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