The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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It’s 50 years since Lulu the elephant went rogue on Blue Peter. We look back at the biting ferrets, gurning kids and sweary slips that have delighted viewers, and ask: are they a dying breed?Studio G at the BBC’s old Lime Grove studios in London was on the second floor of the building, meaning... Continue reading at The Guardian
[ The Guardian | 2019-07-02 15:03:55 UTC ]
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A movement supported by nonprofit groups and libraries is creating literary spaces in places where children find themselves with time on their hands. Continue reading at The New York Times
[ The New York Times | 2019-07-02 09:00:13 UTC ]
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Andersen Press is working with animation studio Factory on a new TV series of David McKee’s Elmer series of picture books. Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 03:37:11 UTC ]
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Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 19:24:37 UTC ]
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At the start the sitcom was a compelling comment on male insecurity, but it soon descended into cartoonish plotlinesThe 1990s were an innocent time. Tony Blair was a god, Donald Trump was a joke and the world felt hopeful. It really did seem as though things could only get better. In 1992, the... Continue reading at The Guardian
[ The Guardian | 2019-07-01 12:00:23 UTC ]
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What to do while you wait for Netflix’s Sarah Dessen Adaptations: Obviously, get thee to a bookstore and read her ... Continue reading at Book Riot
[ Book Riot | 2019-06-29 10:31:00 UTC ]
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Welcome to the first edition edition of Ad Age TV Brief, a new roundup of news from the world of broadcast, cable, streaming and beyond. Sinclair under fire “The Federal Communications Commission is investigating whether Sinclair Broadcast Group Inc. misled the government agency during its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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A small gain in the trade segment in 2018 was offset by declines in other categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-28 04:00:00 UTC ]
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With some softness in educational sectors, the UK industry reports its crucial export sector is holding steady ahead of the potential upheaval of Brexit. The post The UK’s Publishers Association Releases Its 2018 Yearbook Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-26 08:14:13 UTC ]
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UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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Describing a gradual decline in revenue for the US book business, the AAP's StatShot annual report estimates that the industry made $25.82 billion in 2018. The post AAP Issues Its Annual 2018 StatShot Look at the US Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 03:19:46 UTC ]
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As the Macmillan Learning advisory board members called Bedford New Scholars work with the publishing house, the program can work as a kind of fellowship that might interest some graduates in publishing careers. The post Industry Notes: Macmillan Learning Announces Its 2019 Bedford New Scholars... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-21 05:10:09 UTC ]
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Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 09:58:32 UTC ]
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ITV Head of Comedy Saskia Schuster institutes a gender inclusion policy for new productions. Continue reading at Slate
[ Slate | 2019-06-19 18:02:55 UTC ]
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The Los Angeles Times Book Club is reading "The Library Book" by Susan Orlean. Here's an excerpt. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-19 10:00:08 UTC ]
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The Los Angeles Times Book Club is reading "The Library Book" by Susan Orlean. Here’s an excerpt. The opposite of a sensory-deprivation tank might be to spend a Monday morning in the library’s InfoNow Department. The phone rings with that weird blooping electronic tone all day long, and the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-19 10:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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#smart tvs
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#achieve scale
#hearst
African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 23:53:47 UTC ]
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The entertainment and character sector, in which book publishing operates, held the largest position in global licensing, according to a new survey from Licensing International. The post Survey: Worldwide Sales of Licensed Material Surpasses US$280 Billion in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-12 07:30:10 UTC ]
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