The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak. While there’s no need to go all “Quincy, M.E.” on the most recent broadcast campaign—as much as neglect to some degree played a supporting role in the circumstances leading up to the death, we’re not trying to hang a murder rap on the Big Four—a number of revelations that were made in the course of the autopsy are worth examining in Klugmanesque detail. And in a nod to the jokey horsing-around that characterized the beginning and ending of every episode of NBC’s earth-toned, forensics-fueled drama, we’ll start with some good news. 1) The bulk of ad impressions are delivered to live audiences As much as the nightly ratings continue to erode in the face of audience atomization and time-shifting, broadcast TV remains an extraordinarily efficient delivery system for advertising—provided that the content that surrounds the creative is consumed in real-time. According to MoffettNathanson analysis of the Nielsen data, 68 percent of the Big Four’s ad impressions were delivered live, thanks in large part to big-reach sporting events, news coverage and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 16:36:08 UTC ]
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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May is Asian Pacific American Heritage Month, and it’s the perfect time to discover some new stories about Asian people, places, food and culture. Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-20 09:45:24 UTC ]
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Welsh publisher Graffeg has acquired four picture books by Jason Korsner, a BBC broadcaster, film critic and photographer. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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On Friday, May 31, from 11:00 a.m. to noon, author service provider Book Vine Press will be in the Librarians' Lounge (Booth 557) to answer questions about its services, along with two of its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at BBC World
[ BBC World | 2019-05-13 00:19:58 UTC ]
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Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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Chef and cookery writer Nigel Slater has written a pair of "season-led" vegetable cookbooks, Greenfeast: Spring, Summer and Greenfeast: Autumn, Winter for 4th Estate. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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If you have a plant-related class, garden tour or other event you’d like us to mention, email me at [email protected] — with at least three weeks’ notice, please! — and we may include it later. Include a high-resolution horizontal photo, if possible, and tell us who to credit and what... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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This week: new books from Ted Chiang, Julie Orringer, Elizabeth Acevedo, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Led by sales of the graphic novel format, total sales of graphic novels and periodical comics in the U.S. and Canada were approximately $1.09 billion in 2018, according to a joint estimate by trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Scribner publishes an edition of ‘The Mueller Report’ that hits #2 in the country and sweeps the East Coast. Plus economist Emily Oster lands at #5 in hardcover nonfiction with a data-driven take on parenting, and Melinda Gates’s nonfiction debut is among the week’s notable releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Montlake pays seven figures for a new novella by Sylvia Day, Penguin wins Rollo Romig’s look at murders in India, Atria re-ups with Lisa Jewell, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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When Baltimore Mayor Catherine Pugh defended selling her “Healthy Holly” books to the University of Maryland Medical System, she made one specific claim that touched off concern at City Hall. Pugh told The Baltimore Sun on March 20 that she had not sold her books beyond those she provided to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 00:00:00 UTC ]
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