Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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Marshall McKinneyArt Director, Garden & GunTroy YoungPresident, Hearst magazines Digital MediaAdriana Nova Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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A new study finds that reading literary fiction “leads people to perform better on tests that measure empathy, social perception and emotional intelligence." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York
[ Crains New York | 2013-10-06 00:00:00 UTC ]
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In March of this year, following a wonderful day of programming at TOC Bologna, I sat at dinner with a few of our speakers from the day—my friend and CONTEC Frankfurt speaker Paul Rhodes included—and the conversations at that table were simply absorbing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Paper making a Book? That would follow logic. But the Paper we're referring to here is actually an iPad sketchbook app and the book? Why, that'd be a product of Moleskine. An update released today to Paper's popular app adds a new 'Make a Book' service which allows users to self-publish their... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller
[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek
[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public. Continue reading at Wired
[ Wired | 2013-09-17 00:00:00 UTC ]
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Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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