Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The new international trailer for Jon Favreau's Rudyard Kipling adaptation is entirely in Russian. We don't understand what's being said, but it looks beautiful. The post The New International Trailer with Lots of Footage: The Jungle Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-30 00:00:00 UTC ]
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Penguin Books is to reissue H G Wells’ The Rights of Man, with a new introduction by Ali Smith. Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Little, Brown has signed a book by Ensaf Haidar, the wife of imprisoned Saudi Arabian blogger Raif Badawi. Richard Beswick won world English language rights, excluding America, in an auction to Raif Badawi, The Voice of Freedom: My Husband, Our Story from Barbara Zitwer at the Barbara J Zitwer... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Iles, as part of a panel at the AJC Decatur Book Festival, talked about the contribution that authors and journalists have to make in reviving unsolved cases of murdered black men. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-16 00:00:00 UTC ]
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Exclusive: Two Barcelona literary agents launch The Spanish Bookstage, a new online rights and licensing platform for Spanish-language book titles. The post The Spanish Bookstage: A New Platform for Spanish Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-16 00:00:00 UTC ]
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#spanish rights
When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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#smaller businesses
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National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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The shortlisted authors each receive £2,500, and the winner will receive a further £50,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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