BookExpo’s International Market Forum Sessions: Rights and Regions

Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
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Regional Cookbooks 2015: Peru

Peruvian cuisine is having a moment, with a trio of prominent chefs releasing cookbooks in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: The South

From fiery Texas chili to Nashville hot chicken, the season's southern cookbooks are turning up the heat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: A World of Flavors

This fall, an array of titles highlight traditional specialties, high-end restaurant dishes, and everything in between, from across the U.S. and around the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: India

This season brings several new cookbooks of subcontinental cuisine, including two from renowned Indian chefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: Midwest

Forthcoming cookbooks that focus on the Midwest showcase a diversity that some readers may find surprising. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: West Africa

When it comes to African cookbooks, Morocco typically dominates. But this season, West Africa comes into focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west africa


Regional Cookbooks 2015: Pacific Coast

New cookbooks highlight the breadth of West Coast cuisine, from favorite local eateries to the coastline-spanning oyster crop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Regional Cookbooks 2015: The Northeast

A number of fall cookbooks are based on recipes developed at restaurants and other food purveyors across the Northeast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall cookbooks


International Hot Book Properties: Week of August 10, 2015

A posthumous novel by Che Guevara's grandson keeps selling, an Australian debut draws interest, and a British novel continues to rack up major deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major deals


Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat market #publishers struggle #challenges publishers


The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday

[ Digiday | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thought leadership #industry leaders #sponsor content


As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #daily mail #ad agency #general manager #stay afloat #major players


Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish content #select group


Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets #axel springer #paying $1


International Publishing Leaders Seek Answers at Yale

Half a dozen publishers who attended this year's Yale Publishing Course shared their international publishing challenges. Do you have answers for them? The post International Publishing Leaders Seek Answers at Yale appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing #dozen publishers


Internal training documents reveal how Facebook tackles diversity, bias, and discrimination

Workforce diversity is something that has been brought into sharp focus in recent months as companies such as Amazon, Microsoft, and Facebook reveal the make-up of their staff. White, middleclass, male employees dominate the world of technology, and this is certainly the case at Facebook -- even... Continue reading at Betanews

[ Betanews | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #workforce diversity #recent months #facebook --


My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #vat rates #ebook market


International Hot Book Properties: Week of July 20, 2015

Among the titles generating interest this week are a Greek short story collection about locals fleeing the debt-ridden nation, and a previously unpublished novel by the grandson of Ché Guevara. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously unpublished