Bloomsbury combines marketing/PR

Bloomsbury is combining its marketing and publicity departments, led by two newly created roles... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-06-10 00:00:00 UTC ]
News tagged with: #publicity departments

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Print market solid in 2014

The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal.  Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #print books #sharp contrast #consumer market #fifty shades


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park


Bloomsbury buys Osprey

Bloomsbury has acquired Osprey Publishing Ltd from private equity company Alcuin Capital Partners for £4.6m. Bloomsbury paid £3.2m in cash, and issued shares to the value of £1.4m to make the purchase, and will situate the business within Bloomsbury’s Special Interest Publishing, a part of the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult division #osprey group #custom publishing


Bloomsbury Completes Purchase of Osprey

Bloomsbury Publishing has completed its purchase of Osprey Publishing for 4.6 million pounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #osprey publishing #bloomsbury publishing


10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel


Bloomsbury signs with Oyster in US

E-book subscription service Oyster has signed up Bloomsbury as its latest publisher. The US service will now offer more than 1,000 titles published by Bloomsbury in the US, including Anthony Bourdain's Kitchen Confidential, Susanna Clarke's Jonathan Strange and Mr Norrell, and Sarah J Maas'... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury signs #latest publisher #kitchen confidential #susanna clarke #jonathan strange #mr norrell


ALM Buys Kennedy Consulting, Branches Out From Legal Market

 ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest acquisition


Oyster Adds 1,000 Bloomsbury Titles

E-book subscription service Oyster is adding 1000 books from Bloomsbury to its inventory of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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Dohle Reflects On a Year 'Combining Two Great Legacies'

In his annual year-end letter, Penguin Random House CEO Markus Dohle cited the merger and thanked the PRH staff for the “impressive feat” of “combining two great legacies.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dohle reflects #prh staff #impressive feat


Germany's Thalia 'off the market'

Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price.   According to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interested parties


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit #mcgraw-hill auditorium #kristen mclean


Bloomsbury Announces New William Boyd Novel

William Boyd has moved to Bloomsbury for his next novel. The British author, who was at HarperCollins, will release 'Sweet Caress' with his new publisher in September 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #british author #sweet caress


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Kestrel memoir to Bloomsbury

Bloomsbury has signed a memoir from Richard Hines, whose experiences training kestrels as a boy inspired his brother Barry's 1968 novel, A Kestrel for a Knave. Hines grew up in Hoyland Common, a mining village in south Yorkshire, close to the ruins of Tankersley Hall where he discovered nesting... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local library #older brother


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #egmont uk #made redundant


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booming children #book fair #recently completed


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books