Bloomsbury is combining its marketing and publicity departments, led by two newly created roles... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-06-10 00:00:00 UTC ]
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#publicity departments
The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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#announce monday
#in-house team
#produce content
#ad agency
Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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#american express
#mobile video
Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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#american market
In Eric-Shabazz Larkin's new collection of children's poetry, 'A Moose Boosh,' he combines playful and political poems about food and food culture with photographs "vandalized" with his own scribblings and doodles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Bloomsbury has acquired the world rights for two picture books from debut author Lou Carter.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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#world rights
#picture books
Bloomsbury has acquired naval and military history imprint Conway from Pavilion Books. The... Continue reading at The Bookseller
[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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#pavilion books
For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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#ebook distributor
When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer's Launch Lab in Boston. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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#debut memoir
Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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#year-on-year drop
Bloomsbury Publishing has relaunched its Harry Potter website to complement the new book editions... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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#bloomsbury publishing
Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Lizz Skelly, formerly of Hachette, is joining Bloomsbury Children’s Books as children... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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#bloomsbury children
Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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#closest rival
AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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#patrick dolan
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HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Bloomsbury has signed world rights to an account of the kidnapping of a Nazi general involving... Continue reading at The Bookseller
[ The Bookseller | 2014-08-07 00:00:00 UTC ]
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A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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#print market
#6% decline
There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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#trade show
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#book cover