Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

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Controversy: Pearson Publishing Monitoring Students’ Twitter Posts

The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Confessions of a Gay Erotica Writer in the Era of Indie Publishing

Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Publishers Posted Solid 2014 Sales Gains

Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Take a Bite Out of the Mini-Apple

Attendees at AWP’s 2015 conference will sometimes want to break out of the cavernous halls of the convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
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Post-Censorship, Publishing Continues to Evolve in Burma

At The Irwaddy, U San OO, owner of Seikku Cho Cho publishing house spoke about the development of Burmese publishing, translations and ebooks in the country. The post Post-Censorship, Publishing Continues to Evolve in Burma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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The Huffington Post Guide to International Expansion

Digital publishers don’t get much more international than The Huffington Post. Its editor-in-chief, Arianna Huffington, is Greek-American, CEO Jimmy Maymann is Danish, and its chief technical officer, Otto Toth, is Hungarian. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-16 00:00:00 UTC ]
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Soumission tops charts post attacks

Michel Houellebecq’s controversial novel Soumission, which featured in satirical magazine Charlie Hebdo, tops France's bestseller charts in the wake of the Paris attacks. Continue reading at BBC News

[ BBC News | 2015-01-16 00:00:00 UTC ]
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Post-Christmas discounts from the trade

Bestselling titles including the Christmas number one Guinness World Records 2015 (GWR), as well as Jessie Burton’s The Miniaturist (Picador) and Robert Galbraith’s The Silkworm (Little, Brown) are being sold at a discount of up to 85% by retailers online, while The Book People is offering some... Continue reading at The Bookseller

[ The Bookseller | 2014-12-30 00:00:00 UTC ]
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Open Letter Book’s Chad Post on the State of Translation

Three Percent and Open Letter Books publisher Chad Post talks with Caitlyn Christensen at Sampsonia Way about the contemporary literary scene, publishing and translation. The post Open Letter Book’s Chad Post on the State of Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-19 00:00:00 UTC ]
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Reading Post bids a print farewell and welcomes an online future

Final issue of a paper that Trinity Mirror is transforming into a digital-only publicationSo it’s farewell to the Reading Post, which has just published its final issue after its owner, Trinity Mirror, decided to stop publishing its newsprint version.The paper marks its inky end with a front... Continue reading at The Guardian

[ The Guardian | 2014-12-17 00:00:00 UTC ]
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These Were Tumblr's Top 20 Sponsored Posts of 2014

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and users who have posted more than 98.4 billion items, at an average rate of 83.3 million posts a day.... Continue reading at AdWeek

[ AdWeek | 2014-12-16 00:00:00 UTC ]
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Facebook to Make Sure the Right People See Publishers' Posts

Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Jed Hartman Leaves Time Inc. for Washington Post CRO Role

On Dec. 2, Washington Post president Stephen Hills hired two-year Time Inc. group publisher of news and business Jed Hartman as chief revenue officer. It caps an impressive 2014 for Hartman, who directed the successful relaunches and redesigns of Fortune.com, Money.com and Time.com which help... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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EDC Posts Record Sales Quarter

Revenue in the third quarter ended November 30, 2014 hit $10.9 million at Educational Development Corp., the highest quarterly sales ever recorded. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Post office partnership trebles Amazon's UK collection points

Amazon has trebled its number of collection points for customers via a partnership with Royal Mail. The e-commerce giant revealed the link-up today ( 25th November), which has added an extra 10,500 collection points in post offices to its PickUp Location Programme in the UK, bringing its total... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Still looking for a scary story post-Halloween? Booksellers have a suggestion for you

In a recent survey by industry newsletter Shelf Awareness, the novel 'We Have Always Lived in the Castle' by Shirley Jackson was booksellers' top pick for a great spooky tale. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-04 00:00:00 UTC ]
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Huffington Post's Buzasi to give FutureBook keynote

Carla Buzasi, the Huffington Post UK’s founding editor-in-chief and now global chief content officer on trends business WGSN, is the third keynote speaker at FutureBook 2014, joining digital entrepreneur George Berkowski, and Penguin Random House UK chief executive Tom Weldon, at Europe’s... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
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German publishers capitulate and let Google post news snippets -- for now

German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World

[ PC World | 2014-10-23 00:00:00 UTC ]
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