Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

Other Publishing stories related to: 'Biting Into the Post-Cookie Era'


Gawker's top editors quit in protest over removal of a controversial post

Executive editor Tommy Craggs and editor-in-chief Max Read said the removal of a post published last week was a betrayal of the site’s editorial independenceGawker Media’s top two editors resigned from the news and gossip site on Monday, in response to the company’s decision to remove a... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Growth, Diversity, Uncertainty Mark New Era at Comic-Con 2015

The show is bigger, crowded with fans, events and new venues as well as more diverse offerings of comics targeting kids, women and people of color than ever before. So why are so many comics professionals worried about Comic-con? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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PW Asks: Is This A Good Era for New Fiction

Is this a good time to be a new fiction fanatic? Is great fiction of all kinds being written by new authors? PW wants to know what you think. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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Saucy: Heinz is just the latest brand to accidentally post porn

Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday

[ Digiday | 2015-06-19 00:00:00 UTC ]
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BookCon 2015: Talking Truth, Love, Diversity, and Writing at ‘Reality Bites’ Panel

On a Saturday BookCon panel, Ellen Hopkins, Patrick Ness, Lauren Oliver, and Jason Reynolds discussed the relationships, characters, themes, and settings of their latest YA novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Big Publishers Will Now Post Stories Straight to Facebook

The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-13 00:00:00 UTC ]
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Authors on the Air May 12, 2015: Cookie Monster

'Sesame Street's' Cookie Monster will appear on 'Rachael Ray' on Tuesday, May 12 to promote 'Sesame Street Let's Cook' (Houghton Mifflin Harcourt, 9780544454361). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
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NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
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HC posts 14% quarterly revenue rise

The inclusion of Harlequin and strong sales of Chris Kyle’s memoir American Sniper (William Morrow) helped HarperCollins to a 14% increase in revenues in the three months to 31st March, compared to the year before. But ebook revenues declined 3% year-on-year, HarperCollins’ parent company News... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Edwards Leaving Top Post at Orion

Malcolm Edwards has announced that he will step down as deputy CEO and publisher of the British house at the end of 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
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McGraw-Hill Global Education Posts Small 2014 Profit

McGraw-Hill Global Education had net income of $3.8 million last year compared to a loss of $89.4 million in 2013. Sales rose 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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George R.R. Martin posts new excerpt from 'The Winds of Winter'

'Winds' is the upcoming book in the 'Song of Ice and Fire' series on which the HBO TV series 'Game of Thrones' is based. Check out which character the excerpt focuses on. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-04 00:00:00 UTC ]
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BAM Posts 2014 Profit on 0.8% Sales Gain

With comp store sales up 0.4% in the year, total revenue at Books-A-Million rose 0.8% over the previous year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
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Facebook Follows Netflix's Lead With Post-Play Videos

The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company

[ Fast Company | 2015-03-25 00:00:00 UTC ]
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Johnston Press posts pre-tax loss of £23.9m

Regional newspaper publisher also unveils deal to print Richard Desmond’s four Express and Star titles in the north of EnglandJohnston Press has reported a pre-tax loss of £23.9m for last year, and announced a lucrative deal to print Richard Desmond’s Express and Star titles in the north of... Continue reading at The Guardian

[ The Guardian | 2015-03-25 00:00:00 UTC ]
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Controversy: Pearson Publishing Monitoring Students’ Twitter Posts

The New York Times reports that educational publisher Pearson has been “monitoring student media” to find possible "leaks" of the company's tests. The post Controversy: Pearson Publishing Monitoring Students’ Twitter Posts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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Confessions of a Gay Erotica Writer in the Era of Indie Publishing

Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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