Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

Other Publishing stories related to: 'Biting Into the Post-Cookie Era'


WTF are ‘dark posts’?

Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing, with concepts like dark social and the dark web,... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing #promote content #public profiles


Indigo Posts C$28 Million Profit in Fiscal 2016

Revenue rose 11.0% over fiscal 2015, to C$994.2 million, and the chain had net earnings of C$28.6 million in fiscal 2016 compared to a loss of C$3.5 million in fiscal 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo posts #net earnings


EDC Posts a 59% Earnings Jump in Record Fiscal 2016

Total revenue soared 95% in the fiscal year ended February 29, 2016 at Educational Development Corp. over fiscal 2015, to $63.6 million, and net earnings jumped to $2.1 million from $859,200 a year earlier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier


Bookslut was born in an era of internet freedom. Today's web has killed it

The books community that my site joined was driven by enthusiasm not clicks, goodwill and not money – and that culture has goneI miss the internet. I know that, technically, the internet still exists. It’s the Facebook-, Twitter-filtered series of algorithms designed to put cat videos, think... Continue reading at The Guardian

[ The Guardian | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books world #jessa crispin #paris review


Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer


Digital Solutions in India 2016: Publishing in the Post-PDF Age (or Single URL Publishing)

It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Digital Solutions in India 2016: A New Era in Digital Solutions

The digital solutions industry is having its own Industrial Revolution. More automation, newer processes, and better efficiencies rule the day. Production volume is up, investment in R&D climbing fast, and scale taken for granted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Amazon Posts a $1 Billion Profit

Helped by a strong performance in its cloud services group, Amazon reported an operating profit of $1.1 billion in the first quarter ended March 31, 2016 compared to $255 million in the 2015 first quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’

According to Refinery29, differentiation has been a guiding principle since it launched in 2005, initially as a showcase for independent fashion vendors in Brooklyn. Now as it expands more aggressively into Europe -- it opened up its U.K. operations late last year and is currently eyeing Germany... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guiding principle


Mabey passes the post

Oneworld has acquired three books by internationally bestselling author Denis Thériault. Continue reading at The Bookseller

[ The Bookseller | 2016-04-13 00:00:00 UTC ]
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Why the Washington Post is building chatbots to deliver the news

Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday

[ Digiday | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #growing audience #messaging apps #f8 conference


Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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JK Rowling posts letters of rejection on Twitter to help budding authors

Harry Potter writer shares publishers’ brush-offs for first Robert Galbraith novel in attempt to to inspire other authorsThe Harry Potter author JK Rowling has shared some withering rebuffs publishers sent to her alter ego Robert Galbraith, in an effort to comfort aspiring authors.Rowling posted... Continue reading at The Guardian

[ The Guardian | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith #rowling posted #popular request #rejection letters #budding authors #boy wizard #@rgalbrath


Penguin Random House Posts Record Profit for 2015

Post-merger integrations have yielded improved margins at the world's largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short term #greater control #work hard


The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face #ad revenue #ad blocking #publishers including


Sun publisher posts £250m loss due to write-down and hacking costs

Rupert Murdoch’s News Group Newspapers pushed to loss as value of publishing rights falls and £50m is set aside to deal with continuing cost of hacking scandalThe publisher of the Sun has recorded a loss of more than £250m after making a huge write-down and paying out further costs associated... Continue reading at The Guardian

[ The Guardian | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #phone hacking #public officials #legal fees


Man who pointed shotgun at girl selling Girl Scouts cookies gets jail time

 A Southern California man who pointed a shotgun at a 7-year-old girl selling Girl Scout cookies has been given six months in jail. See more of our top stories on Facebook >> The Riverside Press-Enterprise says John Dodrill was sentenced Friday. He pleaded guilty to possessing an illegal... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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How The Washington Post, Slate and other publishers are using Facebook Instant Articles

It's been almost a year since Facebook launched Instant Articles, giving publishers the promise of fast-loading pages if they gave up control over their content and distribution. With a rollout to all publishers just weeks away, participants including The Washington Post, Slate, LittleThings,... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast-loading pages #positive results


Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising