Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

Other Publishing stories related to: 'Biting Into the Post-Cookie Era'


Post-Election Reading: Bookseller Picks

Booksellers from across the country on what they are recommending to their customers, from escapist fiction to insightful nonfiction to help understand, well, what just happened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services

Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Vince Cable's 'post-Brexit novel' to Atlantic

Former UK business secretary Vince Cable has written a political thriller, Open Arms, set in a post-Brexit future. Continue reading at The Bookseller

[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vince cable #political thriller #open arms


Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
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Washington Post says Obama should not pardon whistleblower Ed Snowden

Newspaper criticised for calling for the criminal prosecution of its own source, on ‘whose back the paper won and eagerly accepted a Pulitzer Prize’The Washington Post has stunned many people in the United States, including a large section of the country’s journalistic community, by coming out... Continue reading at The Guardian

[ The Guardian | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #mobile appeared #time spent #news publishers


White House Letter: Lucrative Book Deals Might Finance the Obamas’ Post-White House Life

President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times

[ The New York Times | 2016-09-05 00:00:00 UTC ]
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What happens to a person's Facebook posts after they die? One artist is using them to build digital memorials

On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-02 00:00:00 UTC ]
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Bulky, heavy, pricey - yet flourishing. Art catalogs keep print alive in the digital era

As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works that are a bedrock of the Barnes Foundation collection in Philadelphia. The books come in a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
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Best of the week: The end of an era for digital media

Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday

[ Digiday | 2016-08-19 00:00:00 UTC ]
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Indigo Posts More Sales Gains

First quarter sales at the Canadian chain rose 4.4% led by strong comp store sales improvement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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What J.K. Rowling said about Harry Potter post-'Cursed Child'

Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter


Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev

From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
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A Slimmed Down Scholastic Posts Sales and Earnings Gains

Focusing on children's publishing and education delivered gains in fiscal 2016, following the sale of the house's technology unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Scholastic Posts Solid Fiscal 2016 Results

Led by a 14% increase in revenue in its trade division, total sales at Scholastic rose 2% in the fiscal year ended May 31, 2016 over fiscal 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Facebook news feed changes to rank posts from friends and family above 'liked' pages

Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff

[ Stuff | 2016-06-30 00:00:00 UTC ]
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Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
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Military investigates two Camp Pendleton Marines for apparently Orlando-related post

A social media post that seemingly references Sunday’s mass shooting at an Orlando nightclub has led to an investigation of two active-duty Camp Pendleton Marines. The Camp Pendleton-based 1st Marine Expeditionary Force said Thursday that it is looking into a photo posted in a Facebook group... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
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Facebook tests News Feed-only posts that avoid your Timeline

Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget

[ Engadget | 2016-06-08 00:00:00 UTC ]
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