Biting Into the Post-Cookie Era

My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where everyone seemed to know one another, and regularly ran into each other at any number of watering holes or subway stops. A lot of large and small things got done in these sometime impromptu meet-ups. People were hired, companies merged, stories were given inspiration and later written and jealousies were stoked just by the core intimacy of the industry. But on another level, the “people business” of magazines was about creating a real connection with our audiences. The great periodicals of pre-mass circulation America like The Atlantic, Harper’s and Scribner’s spoke directly to the “gentle reader” in their pages. This highly personal mode of address carried over into the more raucous golden age of mass-consumer magazines in the tradition of the “letter” from the publisher or editor that opens most print magazines to this day. It's hard to imagine in the age of streaming video and algorithm-driven media rabbit holes. Today, subscribers have been largely replaced by eyeballs, where readers are “users” and where audiences are “data.” Let’s not mince words: the very nomenclature of digital media has always carried with it a tendency to dehumanize and mechanize the people on the other side... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
News tagged with: #long term #ad tech #digital media

Other Publishing stories related to: 'Biting Into the Post-Cookie Era'


Sandstone to publish look at post-referendum Scotland

Sandstone Press is to publish The Passion of Harry Bingo: Further Dispatches from Unreported Scotland by Peter Ross. Continue reading at The Bookseller

[ The Bookseller | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sandstone press


Matthew d’Ancona’s post-truth 'fightback manifesto' to Ebury

Ebury is to publish Post-Truth, an investigation into the current political period by journalist Matthew d'Ancona. Continue reading at The Bookseller

[ The Bookseller | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish post-truth


Head of Zeus posts boost of 31%

The full-year results of publisher Head of Zeus show that in 2016 its revenues increased by 31%, to £7m, up from £5.4m in its previous set of results. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-year results #publisher head


‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation appeared #marketing books #chad post #sell books


With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday

[ Digiday | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #growing number #content partners


Rebuck urges May to give post-Brexit reassurance to creative industries

Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller

[ The Bookseller | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebuck urges #creative industries


A Post-Election Crop of Instant Trump Books

The surprising victory of Donald Trump in the U.S. presidential election has resulted in a boom in books about his rise—a number of which have been crashed and rushed out the door. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election


Facebook Says Its Network Now Serves Ads to Washington Post, Rolling Stone and 1 Billion People a Month

Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #rolling stone #wenner media #billion people #serving ads


A Citizen's Survival Guide to the Trumpian Era: 5 Books on Media and Government

Novelist and international affairs specialist Derek B. Miller picks five books on the complex relationship between media and government. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survival guide #complex relationship


The Pallante Era Begins at AAP

On January 17, former U.S. register of copyrights Maria Pallante officially joins the Association of American Publishers as president and CEO, replacing the retiring Tom Allen. Without question, Pallante is a copyright policy heavyweight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers


Cape After the Experts for our post-truth times

Jonathan Cape has pre-empted After the Experts by political economist William Davies, which will explore how the political landscape has shifted and speculate on what might come next if we are witnessing the end of an era of experts. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this |


Print market posts 7% increase for 2016 as Wicks tops chart

The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% boost


Honest Few turns your social media posts into money for books

With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget

[ Engadget | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books anymore #online services


That 'holiday gift exchange' Facebook post is technically an illegal scam

Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook post


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


Why The Washington Post's Jeff Bezos Is Adweek's Media Visionary of 2016

Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek

[ AdWeek | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #samantha bee #david carey #michael clinton #magazine editor #fox news #megyn kelly


Sales See Modest Post-Election Dip

In the first full week of sales after the election, unit sales slipped 1% over the comparable week in 2015. New books by Megyn Kelly and Bernie Sanders had solid starts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full week #megyn kelly #bernie sanders


Six Books for a Post-Election Spiritual Detox

New books releasing this fall through January feature spiritual practices and insights for finding hope, solace, and a new way forward in a divided and hectic world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books releasing


'Post-truth' named Oxford Dictionaries' Word of the Year

"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this |