Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Pearson retained its position as the biggest publisher in the world for the eighth consecutive year in the Global Ranking of the Publishing Industry 2016 which, despite the number one publisher’s slump, also showed ongoing growth of the top end of the list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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A year after Marlon James and his indie press Oneworld beat publishing giants to win the Man Booker, three independent publishers have made the 2016 longlist. But what effect does the ‘mother of all prizes’ have on tiny teams?Man Booker 2016 longlist – in picturesAlongside heavy hitters such as... Continue reading at The Guardian
[ The Guardian | 2016-07-29 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Small publishing houses have been snapping up deals for a biography of the new PM, so when will the traditional political publishers join the race? A week is a long time in politics, but a year can go in a flash in the publishing world, where it is becoming apparent that there is currently no... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Ho Pin, who runs a Chinese-language publishing company, in Queens in February. Living in the United States is his strategy for staying out of the clutches of China’s police if his publications offend the Communist Party. Continue reading at The New York Times
[ The New York Times | 2016-06-17 00:00:00 UTC ]
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Cookery and travel publishers are divided over whether the removal of free recipes and some travel articles from BBC websites will benefit the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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The last two years have seen some major shifts at Danbury, Conn.-based Westchester Publishing Services, a composition and editorial services company with a focus on the trade; academic and scholarly; professional and institutional; and STM publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Britain's spy agency stopped Harry Potter spoilers from leaking to the internet in the lead-up to a book release, its publisher has told ABC Radio. Continue reading at Stuff
[ Stuff | 2016-04-10 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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New technology and the growth of the audiobook market are driving a boom in full-cast productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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The author of a controversial book on China's president, believed to be the reason five booksellers from the Mighty Current publishing house in Hong Kong went missing between October and December 2015, has released the title online. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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Websites are freaking out over billions in lost revenue and starting to fight back, but there are still legit reasons to block ads.This January marked the 10th anniversary of AdBlock Plus, a browser plug-in that banishes ads from web pages. It isn't the only ad blocker; but AdBlock Plus... Continue reading at Fast Company
[ Fast Company | 2016-01-27 00:00:00 UTC ]
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The Publishers Weekly Stock Index jumped 59.2% in 2015 over 2014, propelled in part by a huge boost from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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