Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly enamored of programmatic auctions. Instead of finding a specific destination, advertisers would plug a few of their key goals into an automated auction system -- show my ads to young women; find me people who are interested in buying a car -- and software automatically places the ads in front of the desired audience anywhere on the Internet.Automated auctions were a boon for smaller publishers, which rarely attracted attention from major advertisers and often lacked the resources to negotiate bespoke ad deals with national brands. It also turned out to be great for people looking to commit fraud. The dizzying complexity of programmatic auctions allowed fraudsters to hide among the middlemen and siphon money out of the system. This was done, in large part, by creating websites whose traffic was mostly robotic. According to a study conducted by the anti-fraud company White Ops, 11% of viewers of display ads in 2014 were robots. For video ads, it was 23%. The company says this type of fraud will cost advertisers $6.3 billion this year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times
[ The New York Times | 2021-11-02 09:00:06 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times
[ The New York Times | 2021-02-07 22:15:06 UTC ]
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In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Class action lawsuit filed in US claims the houses have colluded with the online giant to keep prices artificially highAmazon.com and the “Big Five” publishers – Penguin Random House, Hachette, HarperCollins, Macmillan and Simon & Schuster – have been accused of colluding to fix ebook... Continue reading at The Guardian
[ The Guardian | 2021-01-15 13:04:33 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Frankfurt's program in which publishers and agents can present properties to producers at Cannes this year is playing out in the digital space. The post Frankfurter Buchmesse ‘Sends’ Publishers, Agents to Cannes Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-23 03:05:13 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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J K Rowling is releasing a standalone fairy tale called The Ickabog for free online and is asking children to illustrate the published edition for her. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 10:46:48 UTC ]
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Puffin is launching a seven-day online festival in partnership with Waterstones on 8th June, The Festival of Big Dreams, featuring a range of its authors and illustrators including Jacqueline Wilson and Nick Sharratt. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 04:40:29 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 14:14:13 UTC ]
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