Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
News tagged with:
#advertising partners
Amid its warmest weather in years, the Bologna Children’s Book Fair got off to a strong start on Monday, with most of the agents, editors, and rights managers PW spoke with finding it to be a positive, active fair, though no single title had yet risen to be a "book of the fair." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#bologna children
#strong start
#single title
Lovett's novel follows both 'Pride and Prejudice' writer Jane Austen and contemporary character Sophie, who works in a bookstore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-15 00:00:00 UTC ]
More news stories like this |
As this past week has shown, it's good to be Tom Hardy. Not only is his reboot of the Mad Max franchise coming out next year, but he's currently linked to no fewer than three comic book franchises from three different studios. This week's superhero movie news isn't all about Mr. Hardy, however.... Continue reading at Wired
[ Wired | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#past week
#avengers movie
#tom hardy
#cape watch
#warner bros
#biggest news
Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#premium publishers
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#brenda white
#managing partner
#big loss
#total revenue
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Washington, D.C.—During the 38th annual Specialized Information Publisher’s Association (SIPA) Conference, the discussion often boiled down to one unsavory fact: “Ink doesn’t get the attention of the Inc.” Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-10 00:00:00 UTC ]
More news stories like this |
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#johnson johnson
#industry moves
#select clients
World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promote reading
#media attention
Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too. Continue reading at Wired
[ Wired | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#struggling readers
What should we make of Impress, the from-left-field intervention in the press regulation saga?My immediate thought on reading Jonathan Heawood's article on Monday was that it was some kind of front organisation for Hacked Off.This was swiftly and strenuously denied by Evan Harris, associate... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big step
#past couple
#press regulationhacked
The newspaper owners behind Ipso are ignoring the public, so we need to think about building a robust, independent regulatorWhen I was seven years old I launched my own newspaper. For several days I laid bare hypocrisy and corruption in our small Yorkshire village. Publication lapsed when the... Continue reading at The Guardian
[ The Guardian | 2013-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small group
#jonathan heawood
Can metered reading work for library ebooks? Maybe, maybe not. But the world of digital reading demands experimentation, and who better for publishers to experiment with than libraries? Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael kelley
#deeper dive
#library ebooks
The industry is supposedly embracing a digital future, but too scant attention is too often paid to the basics of organising ebooksThe bright hopes of digital publishing are gathered in London for the latest FutureBook conference and the future looks, well, familiar. As the new boss of... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlie redmayne
A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
Reviewers label latest book sad, desperate and irrelevant - but readers beg to differ. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irrelevant -
#readers beg
Reviewers label latest book sad, desperate and irrelevant - but readers beg to differ. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#irrelevant -
#readers beg
Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#digital publishers
#direct buys
#cash cow
Stephen King said his new novel, 'Joyland,' will be released in paper format only. 'Let people ... go to an actual bookstore,' said King. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
#ebook format
#actual bookstore