Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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In “The Body,” the author explains — in his lucid, amusing style — what we’re made of. Continue reading at The Washington Post
[ The Washington Post | 2019-10-16 23:38:13 UTC ]
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Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Tom King and Nick Drnaso have made headlines, but these gifted cartoonists have created standout work, too. Continue reading at The Washington Post
[ The Washington Post | 2019-07-17 15:07:22 UTC ]
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Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive
[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
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Why publishers may not be getting what they think they’re getting from their vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Research combed from everything from movie tickets to social media finds more to focus on but less time to do soIt’s just as you suspected; the information age has changed the general attention span. A recently published study from researchers at the Technical University of Denmark suggests the... Continue reading at The Guardian
[ The Guardian | 2019-04-16 00:00:00 UTC ]
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#google books
If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian
[ The Guardian | 2019-04-02 00:00:00 UTC ]
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With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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In her entertaining début the former White House stenographer reflects on her time spent working for the 44th president and extols the virtues of a ‘yes, we can’ approach. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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In their search for material, producers are forging new relationships with online platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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Gary Vaynerchuk's VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher's SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently,... Continue reading at AdWeek
[ AdWeek | 2018-03-22 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Austin Barnes pulled up a chair beside Yasmani Grandal’s locker on Friday morning. They are united but divided, competitors aligned as a duo, and so they swapped strategy on receiving and framing and blocking. At one point, Grandal hopped up to pantomime a peg to second base. Barnes rose from his... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-17 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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The vertical that the online news site built on viral cooking videos had an unexpected bestseller after publishing its first book print-on demand. Now the question is: How do you bring a definitionally digital brand to the page? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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