When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Regional publishers must stay true to their roots to maintain integrity in an age of unscrupulous competition. The post Don’t Let the “J-Word” Get in the Way appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-16 00:00:00 UTC ]
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Contact publishers and editors directly and remember publishing is bigger than just editorial, says our expert panelIf you’re looking to get experience in the industry, start by applying to publishers directly. “I recommend approaching smaller independent publishers too. They tend to receive... Continue reading at The Guardian
[ The Guardian | 2016-02-15 00:00:00 UTC ]
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The City Section season has been about parity among the top teams, so it should come as no surprise that Fairfax and Westchester have ended the regular tied for first place in the Western League after the Lions knocked off Westchester, 47-43, on Friday night in a huge road victory. Freshman Ethan... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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"Why can't I ever dream about food?" Bee wonders in an episode of "Bee and PuppyCat." But her worries may be over. "Easy Eats: A Bee and PuppyCat Cookbook" is on the way this summer. Created by Natasha Allegri, "Bee and PuppyCat" centers on the adventures of the titular Bee, a young woman whose... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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An artist flea market. An exhibition that explores the nature of the color black. And a show devoted to the legacy of an iconic California woodworker. Plus: New paintings, art inspired by rats and a talk about the Blaxicans of Los Angeles. Here are six events not to miss this week: “Noir: The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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There's a lot of room for improvement in the relationship between publishers and libraries. Here's where to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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35% of magazine publisher and Cannes Lions festival owner Ascential, formerly known as Emap, floated for £800m at 200p a share Guardian Media Group and private equity group Apax have enjoyed an £80m windfall following the £800m stock market flotation of Ascential, the owner of assets including... Continue reading at The Guardian
[ The Guardian | 2016-02-09 00:00:00 UTC ]
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Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Publishers have had a complicated relationship with LinkedIn, and now, The Wall Street Journal has dropped its sharing button from its article pages. The change came as part of a recent article redesign. LinkedIn was never a huge traffic driver for most publishers in the first place, but Journal... Continue reading at Digiday
[ Digiday | 2016-02-05 00:00:00 UTC ]
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Publishers that are scouring for more readers are digging into the audiences of rival sites. Through what some people call "social syndication," The Daily Dot, Bustle, Mental Floss and others are partnering up to cross-post articles in each other's Facebook pages. Often, this means teaming up... Continue reading at Digiday
[ Digiday | 2016-02-04 00:00:00 UTC ]
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While the focus was primarily on the offerings for adult readers among the 625 booksellers attending this year's Winter Institute, children's publishers and authors also took their turns in the limelight at the annual gathering of publishers' reps, authors, and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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