When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
#things digital
#simply isn
#holy grail
Other publishers and universities are welcoming Penguin Random House UK's decision to disregard university degrees as a prerequisite for applications. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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In a reply brief filed on January 15, Apple attorneys reiterated its argument that the Supreme Court should review their ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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For the second time in four days, China halted stock trading Thursday after the benchmark Shanghai composite index plunged more than 7%. The drop-off once again triggered new measures adopted by the government to help check large declines in the market. Join the conversation on Facebook >>... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-07 00:00:00 UTC ]
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Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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To push its January book 'The Readers of Broken Wheel Recommend,' Sourcebooks has launched a reader voting campaign that will see three bookstores win grants up to $3,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
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The deal, which closed December 31, will see Turner get the publishing rights, inventory and related assets to about 280 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-05 00:00:00 UTC ]
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Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
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#digital platforms
#early december
#digital video
#newfront presentation
#scott donaton
Is Free Basics an altruistic effort to connect the world to opportunities, or a neocolonial race to control and capitalize on new markets?Today, Mark Zuckerberg published a lengthy opinion article in The Times Of India defending his attempt to connect millions of people to the Internet via a... Continue reading at Fast Company
[ Fast Company | 2015-12-28 00:00:00 UTC ]
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Cumbria booksellers are open for business in spite of the area seeing three bouts of flooding in less than a month. Continue reading at The Bookseller
[ The Bookseller | 2015-12-25 00:00:00 UTC ]
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It’s three weeks since we exposed freeware developer FreeSmartSoft for including an uninstallable adware-serving back door in some of its products. The company had released some updated versions since then, so we checked out a copy of the popular FSS Google Book Downloader to see if any lessons... Continue reading at Betanews
[ Betanews | 2015-12-17 00:00:00 UTC ]
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Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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#6% year
#print renaissance
#psychological thrillers
#total sales
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#good deal
#paula hawkins
#johanna basford
Publishers can use their content to create new revenue streams, from starting debates to Augmented Intelligence. The post Even Robots Need Something to Share appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-14 00:00:00 UTC ]
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#revenue streams
The Bologna Children’s Book Fair and Publishers Weekly joint-sponsored their first children’s conference, Global Kids Connect, followed by a half-day focus on the Chinese children’s market. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Sceptre has acquired Harmless Like You by Rowan Hisayo Buchanan - "a unique exploration of love, loneliness and reconciliation" - following a "fierce" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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At a special meeting held Tuesday afternoon, shareholders of Books-A-Million voted overwhelmingly to accept the $3.25 per share offer from the Anderson family to buy all the shares in the retailer that they didn’t already own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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