Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right after ebooks."We used to do long, five- to eight-minute videos that were basically product tours," said Michael Ballard, senior manager of digital marketing at Lenovo. "Our mindset was, 'Everyone wants to hear about our products,' but that was not really the case."After reading research studies about the effectiveness of using videos at different stages of the customer journey, as well as doing its own research with its target audience of IT buyers, Lenovo's marketing team embarked on a new video strategy. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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An author draws from the Orpheus myth for a story about loss, imagination, and redemption. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-25 04:00:00 UTC ]
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Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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The bestselling author of Wonder is back with Pony, a standalone novel that promises to be a new American classic. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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Richard Thompson Ford traces how the evolving rules of fashion shaped gender norms. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Thirty-year-old Bronx-born Adam Silvera is one of the leading figures in Young Adult fiction, focusing as he does on gay-themed stories. His first book More Happy Than Not was published in 2015 by Soho Teen and his second, History is All You Left Me, also became a big success. But it’s his tale... Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 18:33:33 UTC ]
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By now, many (if not most) of us have seen the cellphone video of the murder of George Floyd by Minnesota Police officer Derek Chauvin multiple times. The video—captured by a Black teenager named Darnella Frazier while she was walking to the store with her young cousin—has featured prominently... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-22 12:44:36 UTC ]
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A number of booksellers from across England and Wales have reported an ‘amazing’ spell of trading after being allowed to reopen again to customers this week. Continue reading at The Bookseller
[ The Bookseller | 2021-04-18 00:30:12 UTC ]
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A lot of the web revolves around video content (subscribe to our YouTube channel!) and podcasts these days, but that brings some accessibility challenges you won’t find with the written word. Hundreds of millions of people are deaf or hard of hearing. Other folks have trouble processing... Continue reading at PC World
[ PC World | 2021-03-25 21:01:00 UTC ]
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A new abridged translation by Julia Lovell reveals the delights — and flaws — of the classic Chinese tale Continue reading at The Washington Post
[ The Washington Post | 2021-03-03 08:24:52 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Elizabeth and Emily Blackwell had to fight to become doctors, writes Janice P. Nimura. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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