Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 22:10:32 UTC ]
News tagged with: #college students #digital media #print publication

Other Publishing stories related to: 'Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform'


Are In-Car Apps the Next Platform for News Media Companies?

Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available.   After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers


New HarperCollins India CEO Named

Ananth Padmanabhan, senior v-p of sales at Penguin Random House India, has been named CEO of HarperCollins India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ananth padmanabhan #named ceo #harpercollins india


Spotify's new privacy policy shouldn't freak you out

The internet is awash with reports that Spotify, the music streaming service, is adopting The Big Book of Dystopian Futures as its new corporate policy. The furor is over the company's updated privacy policy, which includes new statements about wha... Continue reading at Engadget

[ Engadget | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big book


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


HC India CEO Stepping Down

P.M. Sukumar, CEO of HarperCollins India, has decided to leave the company to pursue other Interests. A replacement for Sukumar will be named in the coming weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins india #coming weeks


Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform #business insider #include advertising


Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild west


Is WhatsApp the Next Big Content Distribution Platform?

A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business #book publishers


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline


Survey: Digital Magazines Still Not a Break-Out Platform

Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do. The post Survey: Digital Magazines Still Not a Break-Out Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post survey #platform appeared #digital magazines


Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek

[ AdWeek | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms


Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forced publishers


Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday

[ Digiday | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channel #content directly #social networks #media companies #losing control #audience growth #business models


AuthorBee Platform Debuts on Twitter

AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users


HarperCollins UK CEO says “Publishing Entering a Golden Age”

At HarperCollins UK's annual summer party for its authors, UK CEO Charlie Redmayne could not have sounded more positive about the firm's direction in 2015. The post HarperCollins UK CEO says “Publishing Entering a Golden Age” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #harpercollins uk


Business.com CEO on How Data Is Transforming Publishing

Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age

[ Advertising Age | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies #yellow pages #medium-sized businesses


James Salter dies at 90; novelist wrote 'A Sport and a Pastime'

James Salter, the prize-winning author acclaimed for his sophisticated, granular prose and sobering insights in "Light Years," "A Sport and a Pastime" and other fiction, died Friday in Sag Harbor, N.Y. He was 90. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james salter #died friday


One Big Problem With Facebook as a Platform for News: It Deletes Things

As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #big problem #publishing directly


Four challenges for Twitter's next CEO

Dick Costolo has stepped down as CEO of Twitter after five years on the job, relinquishing his post amid longstanding problems including sluggish growth and frequent abusive comments posted to the social network. Twitter cofounder Jack Dorsey, who is also CEO of Square, will be interim CEO when... Continue reading at PC World

[ PC World | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #permanent replacement #tech enthusiasts #news source #publishing system