Barnes & Noble Education reached an agreement with the investment firm that avoids the possibility of Outerbridge running an alternative slate of directors at the upcoming annual meeting. The deal comes as B&NE looks to accelerate its digital products and services for college students. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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#investment firm
#digital products
#college students
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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#increasingly turning
#audience engagement
#anecdotal reports
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Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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#post reach
It's been three months since Google launched Accelerated Mobile Pages, its fast-loading article pages initiative, and publishers are giving mixed it reviews. Pages are loading faster, but some are seeing little traffic benefit. “I would love to see more widespread adoption,” said Slate vice... Continue reading at Digiday
[ Digiday | 2016-06-06 00:00:00 UTC ]
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#google amp
#widespread adoption
Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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#limited number
#diverse range
#dark art
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#media companies
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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#user experience
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#jason kint
Hesperus Press and Hachette Book Group have reached a settlement concerning the royalty pay dispute for bestselling author Jonas Jonasson, which became public last year. Continue reading at The Bookseller
[ The Bookseller | 2016-05-21 00:00:00 UTC ]
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Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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#facebook live
#huffington post
#comfort zone
In a packed auditorium, Cooper talked about the book he co-wrote with his mother, Gloria Vanderbilt, out this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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#marketing budget
#publisher side
French publisher Short Édition is quickly capitalizing on the popularity of its short-story dispensers, more than doubling the number since their November debut and getting one into one of California's best-known cafés. The post France’s Short Édition Lengthens Its Reach appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-24 00:00:00 UTC ]
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#post france
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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#ad unit
#amy poehler
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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#deliver content
#javascript tags
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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#hear apple
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Harbor City Narbonne basketball Coach Anthony Hilliard is always smiling while wearing a suit and tie at games. Nothing seems to faze him, even when seemingly half of his team was busy playing for the state champion football team. He knew those players eventually would return, get into basketball... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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A decade ago, the received wisdom was that digital technologies would transform how children read; how has that borne out? Continue reading at The Bookseller
[ The Bookseller | 2016-02-27 00:00:00 UTC ]
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#decade ago
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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#google amp
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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#mobile web
The first U.S. publishing mission to Cuba in decades is seen as a first step in normalizing publishing relations between the two countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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#publishing mission