Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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At San Diego Comic-Con, Diversity in Content and Consumers is Key

The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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The Minute-to-Minute Battle for Consumer Attention | By the Numbers

Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
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NBA Commish: Legalized Sports Gambling Is a Safe Bet

In an unprecedented public gathering of the heads of the nation's top sports leagues, NBA Commissioner Adam Silver on Tuesday made a bold prediction about a topic his colleagues would just as soon sweep under the nearest rug: He believes sports gambling will be legalized in the United... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Huseby to Succeed Roberts at B&N Education

Michael Huseby, who served as CEO of Barnes & Noble, Inc. and then executive chairman of B&N Education when that company was spun-off from B&N Inc., has been named to succeed Max Roberts as head of B&N Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-20 00:00:00 UTC ]
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‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
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Lack of sprinklers raises concerns about older high-rise buildings across the U.S. after deadly Hawaii fire

At least three people died Friday after a fire blazed across the upper floor of a Honolulu high-rise, shooting flames and plumes of thick, black smoke out windows and causing hundreds of residents to evacuate. The 36-story tower was not equipped with sprinklers. The fire broke out on the 26th... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-15 00:00:00 UTC ]
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Taking a Look at Apple’s Six Month E-Book Bestsellers

In contrast to Amazon's 2017 six-month ebook bestseller list—which is dominated by titles from Amazon's own in-house publishing imprints—Apple's January-June iBooks bestseller lists features the usual brand-name bestsellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 9, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 9, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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B&N Education Results Rose in Fiscal 2017

The company reported sales of $1.87 billion in the fiscal year ended April 29, 2017, an increase of 3.7% over fiscal 2016. Full year net income was $5.4 million, as compared to $0.1 million in the prior year period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-12 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 2, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 2, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 25, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 25, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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For Axios, Apple News beats Google AMP and Facebook Instant Articles

At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-27 00:00:00 UTC ]
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TEF results upset the higher education industry

A new assessment of teaching quality has reportedly sent “shockwaves” through the traditional higher education hierarchy. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform

In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 18, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 18, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 11, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 4, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 4, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 4, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Bertelsmann boosts education business with WhiteCloud acqusition

Penguin Random House parent company Bertelsmann has acquired WhiteCloud Analytics, a performance management firm, to boost its education business. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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BookCon 2017: Consumers Flock to Javits to Meet Authors—and Publishers

BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
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