Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Leaked Windows 10 build shows Microsoft filling a major content hole: Ebooks

For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World

[ PC World | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows #upcoming release #dedicated section #edge browser #books section #stay tuned


‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday

[ Digiday | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing publishers #daily habit #el pas #ad placements


‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream #online video #people watching #cat video


Apple iBooks Category Bestsellers, January 8, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 8, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Growing Russian Book Market Looks to Educational and Children’s Books in 2017

With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book production #revenue growth


Apple Tree Yard trailer and tie-in edition released

Faber has re-issued Apple Tree Yard by Louise Doughty with a new jacket to tie-in with the upcoming BBC adaptation starting Emily Watson and Ben Chaplin.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, January 1, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 1, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #media guy #twitter account #year -- #trump tweet


Apple iBooks Category Bestsellers, December 25, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 25, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Facebook is building a tool to hunt copyright infringing videos

YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget

[ Engadget | 2016-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement #music publishers #license music


Apple names Millie Marotta app one of best of 2016

The colouring app Millie Marotta’s Colouring Adventures has been selected by Apple as one of the Top 10 Best Apps of 2016 on the App Store in the UK and Nordic territories. Continue reading at The Bookseller

[ The Bookseller | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store


Apple iBooks Category Bestsellers, December 11, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 11, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, December 4, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 4, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Maths book wins 2016 educational writers prize

A children’s book that combines maths and design activities has won this year’s Educational Writers Award. Continue reading at The Bookseller

[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Green Apple Buyer Missing After 'Ghost Ship' Fire

Johnny Igaz, music buyer at Green Apple Books in San Francisco and a local DJ, has been missing since a fire broke out at an electronic music show at an Oakland warehouse on December 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire broke #ghost ship #oakland warehouse


Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app


Indie Booksellers See Early Holiday Sales Boost

A post-election sales bounce made for a solid Thanksgiving week at many independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #independent bookstores


Apple iBooks Category Bestsellers, November 20, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 20, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


New Owners for Village Books and Kramerbooks Early Next Year

Two of the country’s most iconic bookstores are about to change hands. The management team is buying Village Books and Paper Dreams in Bellingham, Wash., while a local D.C. restaurateur is purchasing Kramerbooks & Afterwords Cafe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #village books #iconic bookstores #change hands #management team


London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity

Amid 'rhetoric of animosity and intolerance and the growing support for right-wing politicians,' a new conference examines the publishing community's accelerating drive for diversity. The post London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building inclusivity #publishing community