Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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"Designed by Apple in California" is a new book that commemorates 20 years of Apple design. Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will... Continue reading at Betanews
[ Betanews | 2016-11-15 00:00:00 UTC ]
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To encourage parents and kids to read together, Apple has debuted a new app for tvOS. The iBooks StoryTime app features "Read-Aloud" tool that narrates books and flips pages automatically. For the times when you'd rather read to your child yourself,... Continue reading at Engadget
[ Engadget | 2016-11-12 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Scholar Hurtado set out to “to correct what I perceived as a scholarly imbalance and some popular misconceptions” with his new book, 'Destroyer of the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 30, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Bloomsbury Education is to publish four Ancient Greek mysteries by children's book author Saviour Pirotta. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 23, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 16, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Penguin Random House Children’s publishing director Shannon Cullen has signed with Michael O’Mara to publish a journal for parents after a “very competitive” auction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 9, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Current education policies threaten the UK's standing as a global creative power, a problem which will be exacerbated by Brexit, the Creative Industries Federation has claimed. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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'The prohibition of books betrays so much about their times and the respective political order,' says Frankfurt's Juergen Boos ahead of Book Fair's presentation of documenta 14's new 'The Parthenon of Books.' The post Frankfurt Book Fair Presents Documenta 14: Building A New ‘Parthenon of Books’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
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By and large, Singapore’s education system, which is among the most highly regarded in the world, is a boon to its publishing industry. No subject is more popular, or more competitive, than mathematics. Known as Singapore math, the city-state’s mathematics teaching method and curriculum is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 2, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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With its building up for sale, the fate of the beloved bookstore in New York City’s West Village seemed uncertain. Now it's likely the store will have to relocate following the recently completed sale of its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
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