Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

Other Publishing stories related to: 'Apple's iTunes education gamble is about building loyal consumers early'


Lords call for digital literacy to be 'fourth pillar' of education

A group of Lords has called on the government to make digital literacy sit alongside reading, writing and mathematics as a “fourth pillar” of education. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital literacy


Apple iBooks Category Bestsellers, March 5, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 5, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


The 10 Most Innovative Companies In Education 2017

This year's education innovators are transforming how—and what—we learn. This year's education innovators are transforming how—and what—we learn.Online learning used to involve little more than clunky ebook versions of standard textbooks. No longer. Today the most... Continue reading at Fast Company

[ Fast Company | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative companies #online learning #fundamental shift


Apple iBooks Category Bestsellers, February 26, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 26, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


B&N Education Buys MBS for $174 Million

In another move that consolidates the college retail and wholesale market, Barnes & Noble Education has acquired MBS Textbook Exchange for $174.2 million in cash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
More news stories like this |


Apple iBooks Category Bestsellers, February 19, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 19, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, February 12, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 12, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, February 5, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 5, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this |


Connect Group sells Education and Care division

Connect Books’ parent company has sold off one of its businesses for a value of £64.4m. Continue reading at The Bookseller

[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect books


Apple iBooks Category Bestsellers, January 29, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 29, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Windows 10 Build 15019 may be about games, but its many bugs could spoil the fun

The gaming-focused Windows 10 Insider build that Microsoft promised earlier this week, with Game Mode, Beam livestreaming and other features, is rolling out—but with some game-breaking bugs, unfortunately. What’s officially known as Build 15019 for the Insider Fast Ring also includes a number of... Continue reading at PC World

[ PC World | 2017-01-28 00:00:00 UTC ]
More news stories like this |


Apple joins Amazon, Google and Facebook in AI research group

Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget

[ Engadget | 2017-01-27 00:00:00 UTC ]
More news stories like this |


Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #nielsen book #post nielsen #consumer research


Faber expands into education with new series

Faber is launching new educational editions of its books for students at GCSE, IGCSE and A Level in close collaboration with authors Kazuo Ishiguro, Alan Bennett and Michael Frayn. Continue reading at The Bookseller

[ The Bookseller | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #close collaboration #alan bennett


Audible and Apple end exclusivity agreement after EC probe

Audible and Apple have agreed to end their exclusivity agreement for audiobooks following a European Commission (EC) probe. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this |


Windows 10 Insider Preview Build 15014 officially adds ebook support

It's official: With Windows 10’s Insider Preview Build 15014 for PCs and phones, Microsoft’s officially opened its ebook store, adding some nifty disk- and power-management features, too. Strategically, the ebook wing of Microsoft's Store app is probably the most important for the company. But... Continue reading at PC World

[ PC World | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially opened #ebook store


Amazon and Apple end exclusive deal on audio books

Apple and Amazon have ended a deal that tied them into an exclusive contract for the supply and sale of audio books. Continue reading at BBC World

[ BBC World | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio books


Apple iBooks Category Bestsellers, January 15, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 15, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Leaked Windows 10 build shows Creators Update is getting an ebook store

Google has one, Apple has one, Amazon has one, so Microsoft seems to feel that it should have one too. We're talking ebook stores, and a leaked version of Windows Mobile reveals that this is something that is due to be added to the Windows Store. While Microsoft has been slowly but surely... Continue reading at Betanews

[ Betanews | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microsoft edge #ebook store #windows store #good measure