Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Apple has reportedly fixed a vulnerability that could have allowed hackers to bypass the passcode on iPhone 6s and 6s Plus running iOS 9.3.1 in order to access the address book and photos.The bypass technique was discovered by researchers from German security firm Evolution Security and takes... Continue reading at PC World
[ PC World | 2016-04-06 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke,... Continue reading at Fast Company
[ Fast Company | 2016-04-01 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 27, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Many Canadian literary festivals match or exceed the Canada Council rate of CAD$250 for an author appearance. Fests are flourishing, coast to coast. The post Canadian Festivals: Paying Authors, Selling Books, Building Readership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-28 00:00:00 UTC ]
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David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Sales hit $63.7 million in the fiscal year ended February 29, 2016, up from $32.5 million in the prior year, according to unaudited results released by the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 20, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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The hype for virtual reality is real. Publishers like CNN and The New York Times are devoting manpower to create more VR content. Advertisers are interested, and they themselves are looking to bake in expertise for the medium. Propelled by large investments from the likes of Facebook and Google,... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 13, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 6, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Apple suffered a final defeat in its legal fight with the US Justice Department over ebooks this week, when the Supreme Court refused to hear the company's appeal. Continue reading at Stuff
[ Stuff | 2016-03-09 00:00:00 UTC ]
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The Supreme Court in America is not going to take up Apple's appeal of the ebook price fixing ruling, effectively bringing to a close the "one of the most contentious legal dramas in modern publishing history". Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Barnes & Noble Education is closing its Yuzu educational platform and replacing it with a longterm deal with VitalSource and the purchase of LoudCloud, a digital platform and analytics provider. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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Folio: chats with Maris Kreizman, Kickstarter's publishing outreach lead, about why Kickstarter can breathe life into would-be magazines. The post Crowdfunding: Kickstarter Builds on an Old Source of Capital appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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The Supreme Court rejected an appeal from Apple Inc. on Monday, leaving in place a ruling that Apple conspired with publishers to raise electronic book prices when the company sought to challenge Amazon.com's dominance of the market. The justices' order lets stand an appeals court ruling that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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Apple will pay $450 million as a settlement for ebook price fixing after the U.S. Supreme Court declined to hear the company's appeal of a lower court's antitrust ruling.The Supreme Court's decision Monday ends Apple's appeal of the antitrust case against the company and five book publishers and... Continue reading at PC World
[ PC World | 2016-03-07 00:00:00 UTC ]
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At its March 4 conference, the Supreme Court declined to take up Apple’s appeal in its ebook price-fixing case, effectively ending one of the publishing industry's most closely-watched cases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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