Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 1, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-06 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 28, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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The Supreme Court last week once again delayed a decision on whether to review Apple's ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-29 00:00:00 UTC ]
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What are Ivy League students reading that the rest of us aren't? More British literature and more philosophy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-27 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 21, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Hachette Children’s Group has appointed Paul Rockett as publishing director of education. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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During a keynote at Barcelona's Mobile World Congress, Zuckerberg also pledged his support for Apple in its battle with the government.As expected, Mark Zuckerberg was quick to support Apple in its ongoing standoff with the FBI during his keynote address Monday at the Mobile World Congress in... Continue reading at Fast Company
[ Fast Company | 2016-02-23 00:00:00 UTC ]
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Nothing pains me quite as much as having to admit I might have been wrong about something. But news breaking last week may force me to reconsider my opinion of Dave Eggers' 2013 novel "The Circle."I don't think the book has gotten any better. The main character is still annoying and, worse, a... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 14, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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An appeals court this week has affirmed the company’s 2014 settlement with 33 states and a consumer class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at Digiday
[ Digiday | 2016-02-17 00:00:00 UTC ]
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A group of antitrust scholars gathered online at the Truth on the Market blog for a symposium titled: The Apple E-Books Antitrust Case: Implications for Antitrust Law and for the Economy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Nielsen sees 55 percent of those surveyed on global consumer confidence saying that in the fourth quarter of 2015, they believed the were in recession. The post Consumer Confidence: A Recessionary State of Mind appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Educational publishers in South Africa are meeting with the National Department of Basic Education this week in a bid to allay fears over a potential move towards state publishing that trade figures believe would “totally decimate” the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-02-08 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 31, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-05 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 24, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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What will independent booksellers be handselling this season? We spoke with 12 booksellers throughout North America who are looking forward to pushing everything from buzzed-about debuts and under-the-radar experimental novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 17, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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