Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Judge Tosses Retailers’ Suit Against Apple, Publishers

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[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Hodder Education buys Pearson Singapore list

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[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, January 3, 2016

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[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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DOJ Urges Supreme Court to Deny Apple’s E-book Appeal

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[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, December 20, 2015

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[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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