Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Shenzhen’s Top 10 Children’s Books in China: Literature, Education, Picture Books

The Shenzhen Reading Forum has issued their list of 10 most popular children's books in China for 2017, as the children's book sector in China continues to grow. The post Shenzhen’s Top 10 Children’s Books in China: Literature, Education, Picture Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #popular children #book sector


Apple iBooks Category Bestsellers, December 10, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 10, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Hurcombe appointed Hodder Education c.o.o.

Egmont Publishing's chief financial officer Alan Hurcombe has been appointed to the new role of chief operating officer for the Hodder Education Group. Continue reading at The Bookseller

[ The Bookseller | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont publishing


Early Holiday Sales Languish

With sales through mass merchandisers down 8% in the first three weeks of the 2017 holiday selling season compared to 2016, total print unit sales were off 2.7% in the three week period compared to a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-13 00:00:00 UTC ]
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Apple’s App of the Year Makes Sense If You've Been Paying Attention to the News

For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate

[ Slate | 2017-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #apple revealed #paying attention #popular titles #tv shows #facebook messenger


Apple iBooks Category Bestsellers, December 3, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 3, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Bees book flies off with Educational Writers' Award

The Book of Bees (Thames and Hudson) has won the 2017 Educational Writers’ Award. Continue reading at The Bookseller

[ The Bookseller | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational writers


Acquisitions Lift Q2 Results at B&N Education

As sales from textbooks continued to decline in Barnes & Noble Education's second quarter ended October 28, 2017 compared to a year ago, two purchases made in the calendar year boosted sales and earnings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn education #purchases made


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, November 26, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 26, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, November 19, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 19, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Get MacX MediaTrans V4.9 -- an iTunes alternative for Mac -- FREE for a limited time ($59.95 value)

MacX MediaTrans is the ultimate iPhone/iPad manager that lets users backup and transfer data between iOS devices and Macs in two ways. With cutting-edge tech, MacX MediaTrans delivers super-fast transfer speeds -- you can copy over 100 4K photos in just 8 seconds. SEE ALSO: Get 'Windows 10 for... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios devices #enterprise administrators #tv show #home video


Apple iBooks Category Bestsellers, November 12, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 12, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


How to Make the Perfect Apple Pie

Linda Lomelino, author of 'Lomelino’s Pies,' offers tips on how to craft the ultimate pie this holiday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, November 5, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 5, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


The UK’s Second ‘Building Inclusivity’ Conference: ‘Taking Stock’ of Diversity Challenges

'Publishers are noticeably investing in improving inclusivity,' says the Publishers Association's Emma House in London ahead of Monday's conference. The post The UK’s Second ‘Building Inclusivity’ Conference: ‘Taking Stock’ of Diversity Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #building inclusivity #taking stock #diversity challenges #improving inclusivity #emma house


A Few Words With Jacks Thomas on ‘Building Inclusivity in Publishing’

Ahead of the second 'Building Inclusivity' event, London Book Fair's director sees 'tangible examples of publishers making concerted efforts' in diversity. The post A Few Words With Jacks Thomas on ‘Building Inclusivity in Publishing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
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Building for the future: trade staff on diversity

Ahead of the ‘Building Inclusivity in Publishing Conference’ on 13th November, The Bookseller spoke to seven panelists about their experiences of inclusivity in the sector, and what steps can be taken to accelerate change. Continue reading at The Bookseller

[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 29, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 29, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #conde nast