Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Fiscal 2018 Earnings Jump 82% at Educational Development Corp.

The big jump in profits came on a 6% increase in sales, with revenue reaching $112 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-29 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, May 20, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended May 20, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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How The Washington Post is building its tech platform, Arc

The Washington Post's digital publishing platform now powers sites and apps that reach 500 million monthly unique users. The post How The Washington Post is building its tech platform, Arc appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-24 00:00:00 UTC ]
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When Rights Are Alleged To Be ‘Trampled’: Authors Sue Education Publisher Cengage

How are authors' contractual rights with a publisher best handled when the house rolls out a digital subscription offer and promises that its entire content library will be on offer that way? An authors' lawsuit of Cengage is calling the question. The post When Rights Are Alleged To Be... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-22 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 29, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 29, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
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Eoin Purcell of Amazon Publishing UK: ‘Building Those Relationships’

An Irishman in London, Eoin Purcell moved from Dublin almost four years ago to become head of Amazon Publishing UK. Today, he looks at the industry's many urgent issues calmly: time is on his side. The post Eoin Purcell of Amazon Publishing UK: ‘Building Those Relationships’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
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What We Know About Apple’s Reported Plans for an AR/VR Headset

Apple is working on an augmented reality headset. This we’ve “known” from a handful of reports over the past few months, perhaps most notably from Bloomberg, which revealed that the company was readying the technology for a 2019 debut. These reports always come with some degree of uncertainty,... Continue reading at Slate

[ Slate | 2018-04-28 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 22, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 22, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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iBooks Bestsellers: Readers Stay Loyal to Comey

Former FBI director James Comey's Washington, D.C., tell-all, 'A Higher Loyalty,' stayed on top of the iBooks Store's bestseller list in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-24 00:00:00 UTC ]
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Dodgers cash in gamble by Austin Barnes

The Dodgers slumbered through half the game, awakening with a bolt of energy that revitalized the fans and players within the grand old ballpark. The Dodgers were three outs from winning a three-game series in which two of the opposing starters were Max Scherzer and Stephen Strasburg. They were... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-23 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 15, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 15, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Comey's Trump exposé gets early release

The publication of former FBI director James Comey’s upcoming book about President Trump has been brought forward to tomorrow (Tuesday 17th April) to coincide with the US, after attracting widespread publicity over the weekend. Continue reading at The Bookseller

[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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In leaked memo, Apple says 12 employees were arrested last year for leaking information

Apple said 12 of its employees were arrested last year for leaking corporate information to the outside world, according to an internal company memo that itself was leaked to Bloomberg reporters. Cupertino-based Apple is notoriously secretive, but the lengthy memo, posted recently to its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-14 00:00:00 UTC ]
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Foyles' flagship building 'sold for £45m'

The building housing Foyles’ iconic flagship store on London’s Charing Cross Road has been sold to real estate fund Brockton Capital for around £45m, according to Property Week. Continue reading at The Bookseller

[ The Bookseller | 2018-04-14 00:00:00 UTC ]
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With Easter Over, Unit Sales Fall in Early April

Unit sales of print books in the week ended Apr. 8, 2018, were 8% lower than in the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 8, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 8, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 1, 2018

The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended April 1, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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Facebook's CEO hits back at 'glib' comments by Apple's Cook

Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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The Fifth Age Of Macintosh: What Happens If Apple Dumps Intel?

We know it would be a big deal. But only Apple knows what sort of future it envisions for its 34-year-old computing platform. Apple uses its own purpose-designed CPUs for its iPhones and iPads, built around the ARM architecture. An article reported by Ian King and Mark Gurman, published by... Continue reading at Fast Company

[ Fast Company | 2018-04-03 00:00:00 UTC ]
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