Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 30, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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The company posted its strong rebuttal of a disturbing Bloomberg exposé. Bloomberg Businessweek this morning published a bombshell story that had all the juicy elements: spying, tech giants, foreign intrigue. According to the report, tiny microchips were found hidden on servers sold to top tech... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Independent booksellers have expressed concerns that Waterstones is selling Super Thursday titles ahead of their publication date. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Scott Galloway's book "The Four" is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he's mulling a sequel, because he now thinks the first three need to fear the fourth."Amazon is beating up on the other three... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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The hubbub over Bob Woodward's Fear has finally subsided, at least in the Apple Books store, where it has been replaced, at #1, by Kyle Mills and Vince Flynn's 'Red War.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-03 00:00:00 UTC ]
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The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 23, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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Michael O’Mara Books is publishing Michael Portillo’s tie-in book to the Channel 5 programme "Portillo’s Hidden History of Britain", coinciding with the broadcast of the second series in November. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 16, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Apple's latest Watch Series 4 has enough power to free you from your phone, but apart from music, there aren't a ton of entertainment options. Now, Audible's audiobook app has come to the watchOS 5, letting you listen to books directly from your wris... Continue reading at Engadget
[ Engadget | 2018-09-21 00:00:00 UTC ]
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Kaplan has acquired the test prep, study aid, and foreign language assets of Barron’s Educational Series, in addition to purchasing the Barron’s brand name. Barron's is retaining its large trade list which will be published under a new name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-18 00:00:00 UTC ]
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McGraw-Hill Global Education Holdings, LLC (MHGE) is a learning science company targeting the higher education, professional learning and information markets both in the US and internationally with content, tools and services delivered via digital, print and hybrid solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Unit sales of print books rose 5% in the week ended Sept. 9, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 9, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended September 2, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage's new subscription to students. The post Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended August 19, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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The bestselling iBooks in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended August 26, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Barnes & Noble Education reported that revenue in the first quarter, ended July 28, fell to $337.5 million, down from $355.7 million a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-22 00:00:00 UTC ]
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“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-17 00:00:00 UTC ]
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