Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Apple Books Category Bestsellers, November 25, 2018

The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 25, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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The UK’s 2018 ‘Building Inclusivity’ Conference: A Safe Place for Discussion

The 2018 'Building Inclusivity in Publishing' conference from London Book Fair and the UK's Publishers Association was a half-day program. The post The UK’s 2018 ‘Building Inclusivity’ Conference: A Safe Place for Discussion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-29 00:00:00 UTC ]
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Apple Books Bestsellers: 'Becoming' Remains #1

Michelle Obama's memoir, 'Becoming,' remained the #1 bestseller in the Apple Books store over Thanksgiving week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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Apple Books Category Bestsellers, November 18, 2018

The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 18, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-23 00:00:00 UTC ]
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Apple Books Bestsellers: 'Becoming' Becomes #1

Former First Lady Michelle Obama's 'Becoming' hit #1 on the Apple Books store, beating a handful of thrillers by big-namers to the slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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Unit Sales Dropped 5.3% in Early November

Unit sales of print books fell 5.3% in the week ended Nov. 10, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Apple Books Category Bestsellers, November 11, 2018

The bestselling Apple Books in fiction and literature, mysteries and thrillers, biography and memoir, and more for the week ended November 11, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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PRH 'Sunsets' Two Consumer Web Verticals

Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Apple Books: Lee Child Gets Another #1

Lee Child's latest Jack Reacher novel, 'Past Tense,' hit #1 on the Apple Books store last week, while pre-orders of former first lady Michelle Obama's memoir, 'Becoming,' launched that book, out today, into the #5 spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-13 00:00:00 UTC ]
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Apple Books Category Bestsellers, November 4, 2018

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended November 4, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Apple Books Bestsellers: Connelly Takes #1

Michael Connelly's 'Dark Sacred Night' is #1 in the Apple Books store, unseating John Grisham's 'The Reckoning.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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Apple Books Category Bestsellers, October 28, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended 28, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-02 00:00:00 UTC ]
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Apple Books Bestsellers: ‘The Reckoning’ Takes Over

John Grisham’s latest legal suspense novel debuted at #1 on the Apple Books store, knocking ‘Every Breath’ by Nicholas Sparks to #2 from last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-31 00:00:00 UTC ]
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UAE Ministry Affirms Commitment to Local Educational Publishers

In this week's publishing conference at the Sharjah International Book Fair, delegates are welcoming an education ministry commitment to local publishers. The post UAE Ministry Affirms Commitment to Local Educational Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-31 00:00:00 UTC ]
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Apple Books Category Bestsellers, October 14, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended October 14, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Apple Books Bestsellers: 'Holy Ghost' Floats to #1

John Sandford's 'Holy Ghost' headed to the top of the Apple Books list this week, pushing Kyle Mills's 'Red War' into the second slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Apple Books Category Bestsellers, October 7, 2018

The bestselling Apple Books in biographies and memoirs, fiction and literature, mysteries and thrillers, and more for the week ended October 7, 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Apple Books: 'Red War' Storms to #1

Kyle Mills's 'Red War' took to the top of the Apple Books bestseller list this week, knocking 'Lethal White' by Robert Galbraith (a.k.a. J.K. Rowling) clean out of the top five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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