Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
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London Book Fair’s International Excellence Awards Honor ‘Publishing To Build a Better World’

Even as the UK Parliament was compounding the UK's confusion on Brexit at Westminster Tuesday evening, the London Book Fair International Book Awards audience cheered internationalism and cross-cultural solidarity in the largest yet round of honors for the program. The post London Book Fair’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk parliament


Building bridges

The recipient of the LBF Lifetime Achievement Award, Dorotea Bromberg, reveals how she and her father built their eponymous list. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #building bridges #dorotea bromberg #eponymous list


Apple Books Bestsellers: 'Crawdads' Is Back On Top

'Where the Crawdads Sing' by Delia Owens returns to #1 on the Apple Books store after slipping to #3 last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crawdads sing


Apple Books Category Bestsellers, February 24, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 24, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mind body


This $19 eBook bundle can teach you how to build your own robots

Robots have appeared in popular culture since the early 20th century. And, most of the time, those appearances have led to the fear and mystification of technology. In reality, robots are nothing more than machines following a set of instructions. And now virtually anyone can get acquainted with... Continue reading at PC World

[ PC World | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular culture #normal price


Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City

The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #post children #books salon #global community


How to build a relevant book festival now

Kerry Hudson explains how the Breakthrough Festival came about, and how it is different to traditional literary festivals. Continue reading at The Bookseller

[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Apple Books Bestsellers: Celadon Gets Its First Top Slot

Celadon Books has its first #1 bestseller on the Apple Books store in Alex Michaelides's 'The Silent Patient.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celadon books #top slot ##1 bestseller


Apple Books Category Bestsellers, February 17, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 17, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mind body


Learn to build robots and drones with Humble's cheap Raspberry Pi and Arduino ebook bundle

Arduino boards and the Raspberry Pi have taken the DIY computing world by storm, allowing users to create wildly inventive projects while learning programming and electronic building skills. If you’re just looking to get into the world of microcontroller boards, though, it can be a little... Continue reading at PC World

[ PC World | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raspberry pi #allowing users #total list #purchase price


Apple Books Bestsellers: 'Crawdads' Won't Stop Singing

Delia Owens's 'Where the Crawdads Sing' keeps its claws clamped on the top slot for another week, while Celadon Books's debut title makes the #2 slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crawdads sing #delia owens #top slot #celadon books ##2 slot


Apple Books Category Bestsellers, February 10, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 10, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mind body


US trade publishers saw 4.6% lift in 2018, but education sales fell

American trade publishing saw a 4.6% rise in revenue for 2018 but a decline in educational sales left the market relatively flat, new figures show. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #6% rise #figures show


Apple Books Bestsellers: 'Becoming' Finally Falls

Michelle Obama's memoir, 'Becoming,' has finally dropped from the top five on the Apple Books store. Delia Owens's 'Where the Crawdads Sing,' meanwhile, stayed #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama #delia owens #crawdads sing #stayed #1


How early NASA inspired the women of Kate Mascarenhas’ ‘Psychology of Time Travel’

Many popular time travel tales hinge on the idea that the past can be changed. The particular breed of time travel in Kate Mascarenhas’ debut novel, “The Psychology of Time Travel,” may sound limiting — its characters can’t voyage to any era before the time machine’s invention in the 1960s, and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate mascarenhas #time travel #time machine


The future’s Bright for educational firm after curriculum shake-up

After initiating a backlist refresh—one which was necessitated in order to reflect curriculum changes—Bright Red is looking forward to its second decade of educational publishing with optimism. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational publishing


Apple Books Category Bestsellers, January 27, 2019

The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended January 27, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mind body


Apple cracks down on Facebook after it paid teens for access to their data

Program that enrolled users as young as 13 prompts Apple to ban Facebook from publishing some appsFacebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to... Continue reading at The Guardian

[ The Guardian | 2019-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone app #privacy regulations


Apple Books Bestsellers: 'Crawdads' Keeps Singing

Delia Owens keeps her spot on the top of the Apple Books list with 'Where the Crawdads Sing,' still benefiting from its Reese Witherspoon book club pick and announced film adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crawdads sing #delia owens


Fairfax claims early edge in battle of City's best with 50-48 win over Westchester

You could see the impact of playing in a Fairfax-Westchester basketball game in pregame warmups Friday night. Players were jumping higher, clapping louder and breathing harder. Fans were pouring into the Westchester gym to create the usual loud, entertaining environment. The game produced tough... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-26 00:00:00 UTC ]
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