Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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Oxford University Press is merging its Asia Education and Oxford Education divisions into a single, global division, led by Oxford Education m.d. Fathima Dada. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 19:11:15 UTC ]
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Back in May, I signed an embargo agreement on behalf of my bookstore stating that I would “ensure that [The Testaments by Margaret Atwood] is stored in a monitored and locked, secured area and not placed on the selling floor prior to the on-sale date.” The idea behind such agreements is that... Continue reading at Electric Literature
[ Electric Literature | 2019-09-06 11:00:49 UTC ]
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Amazon has apologised for the “technical error” which saw Margaret Atwood’s highly anticipated The Testaments distributed to some pre-order customers almost a week ahead of the publication date, breaking a worldwide embargo. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 14:05:02 UTC ]
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https://www.thebookseller.com/news/atwood-star-global-cinema-event-six-string-uk-tour-970551Margaret Atwood’s The Testaments has been sent out to some readers a week before publication due to “retailer error”. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 14:55:27 UTC ]
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The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
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As reductions in education funding still loom nationwide, school librarians seek out ways to showcase and defend the benefits of the work they do. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Author Margaret Atwood's forthcoming sequel to her bestselling novel is expected to be the big book of early fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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The esteemed Louise Doughty reached a swathe of new readers with her TV-adapted Apple Tree Yard—and her latest book cements her reputation. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 03:58:50 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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Pearson says students will only be able to rent physical books as it makes all products "digital first". Continue reading at BBC World
[ BBC World | 2019-07-16 06:14:53 UTC ]
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Digital reading app Libby has for some time allowed bookworms to play its audiobooks through Android Auto. Following an update that arrived today, folks with CarPlay-enabled infotainment systems can listen to the app's books through their setups too. Continue reading at Engadget
[ Engadget | 2019-07-15 19:07:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Hodder Education’s group business operations manager Alyssum Ross is departing the firm after 20 years, as part of a restructure. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 02:55:59 UTC ]
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