Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Occupying a unique place in the publishing ecosystem, many university presses are achieving crossover hits. But balancing that with their bread and butter can be a challenge. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 19:31:14 UTC ]
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In 2006, while visiting his daughter at Bard College, Steven Schragis didn't just attend the faculty's mini talks for parents; he came home with a plan for a company that would make continuing... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-10-17 11:30:00 UTC ]
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The National Book Award finalist answers 10 questions about her debut memoir The Yellow House. The post Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-11 13:00:04 UTC ]
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In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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With gains in the four major book categories, unit sales of print books rose 2.8% in the week ended Oct. 5, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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An auction of various things from the estate of Anthony Bourdain, the late writer, chef, and TV host, is happening now through October 30, and it includes a number of Bourdain’s early writings. The current bid for the original manuscript of A Chef’s Christmas, his 2002 holiday audiobook, is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-10 18:10:41 UTC ]
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One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget
[ Engadget | 2019-10-04 08:15:00 UTC ]
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The local news publisher is betting that a non-profit partnership model pioneered by The Seattle Times can rally community support for its reporting and power digital subscriber growth. The post McClatchy tries nonprofit funding for education coverage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-02 04:00:05 UTC ]
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StudioCanal, Heyday Films and the Astrid Lindgren Company have revealed they are in early development on a film adaptation of Pippi Longstocking. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 23:59:31 UTC ]
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Emily Guille-Marrett has been appointed head of English publishing and training at independent education publisher, Maths - No Problem!, to build a new literacy business. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 22:20:23 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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StorySign, a free mobile app that translates children’s books into sign language, has launched on Apple iOS. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 00:27:16 UTC ]
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Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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Just after US trade regulators approved tariff exemptions for Apple, meaning that it could manufacture products abroad and import them without huge financial penalties, the company has announced that it will be making the Mac Pro in Austin, Texas. Apple says that the decision to produce the... Continue reading at Betanews
[ Betanews | 2019-09-23 16:50:07 UTC ]
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Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget
[ Engadget | 2019-09-23 14:19:00 UTC ]
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Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company
[ Fast Company | 2019-09-23 11:25:01 UTC ]
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