Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Science Fiction for Early Readers: The Fantastic World of DINOSAUR TRAIN

Get to know the fantastic and thrilling world of the DINOSAUR TRAIN series, a shining example of science fiction for early readers. Continue reading at Book Riot

[ Book Riot | 2020-06-02 10:35:52 UTC ]
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AAP bid: consumer watchdog warns Nine and News Corp against any attempt to block sale

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[ The Guardian | 2020-05-24 03:58:08 UTC ]
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Bookshops need to 'build resilience', Thornton warns

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[ The Bookseller | 2020-05-19 14:02:50 UTC ]
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BEYOND THE BARD: Exploring the Teaching of Contemporary British Literature in Global Higher Education

Guest Blogger: Prof Katy Shaw, University of Northumbria, Vice-Chair of BACLS – the British Association of Literary Studies – and executive committee member of University English, the national subject association. In recent years there has been a rapid rise in the teaching of English Literature... Continue reading at British Council global

[ British Council global | 2020-05-18 09:30:54 UTC ]
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Scholastic builds anticipation online for Hunger Games prequel

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Coronavirus Impact: German Bookstores on the Early Reopening Trek

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[ Publishing Perspectives | 2020-05-15 15:54:42 UTC ]
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Print Unit Sales Up 9.9% In Early May

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[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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PRH Continues Digital Consumer Outreach with #BooksConnectUs Campaign

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Catford joins Hodder Education as UK field sales director

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The Morning After: Apple's online-only WWDC starts on June 22nd

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DK to publish first educational fiction series

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Reading Tax scrapped seven months early

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Hodder Education offers free online resources to students

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[ The Bookseller | 2020-04-24 09:40:04 UTC ]
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Madeleine L’Engle’s early short stories presage ‘A Wrinkle in Time’

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Madeleine L’Engle’s early short stories presage ‘A Wrinkle in Time’

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Madeleine L’Engle’s early short stories presage ‘A Wrinkle in Time’

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OUP makes education and home learning resources free

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