Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Covid diaries: the education entrepreneur

Walking into the office and seeing the team working away has quickly become the highlight of my day. Over lockdown, I found working from home a really lonely experience and have been so grateful for the slow transition back into the office. The experience, however, was made even more challenging... Continue reading at The Bookseller

[ The Bookseller | 2020-10-30 05:53:01 UTC ]
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Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’

Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-10-29 04:01:18 UTC ]
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4 higher education experts on how COVID-19 is upending the college experience

Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company

[ Fast Company | 2020-10-27 07:00:15 UTC ]
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Penguin Random House Canada: Adrienne Tang to Build In-House Rights Business

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[ Publishing Perspectives | 2020-10-23 16:11:39 UTC ]
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Print Unit Sales Rose 13.4% In Early October

Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
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Print Unit Sales Up 7.9% in Early October

Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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6 Books Celebrating Women’s Early Contributions to Fantasy and Sci Fi

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[ Book Riot | 2020-10-14 10:37:00 UTC ]
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DK pursues education market with Hilary Fine appointment

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[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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Robert Baensch’s Frankfurt Event Picks: Academic and Education

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[ Publishing Perspectives | 2020-10-09 22:23:54 UTC ]
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Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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S&S to publish Michael Holding's 'message of re-education'

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12 Manga For Kids, From Early To Middle Grade Readers

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Faber releases International Booker Prize-winning novel in paperback early

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Print Unit Sales Rose 7.2% in Early September

Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

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In order to fit more texts into my Asian American literature course, I sometimes assign the play adaptation of Jessica Hagedorn’s novel Dogeaters. The novel is canonized within Asian American literature and features an imagined version of the Philippines made from film and radio tropes, found... Continue reading at Electric Literature

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Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

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Discovery + Diversity: 8 Moms on Building Personal Libraries for Kids

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Getting into the Holiday Spirit Early

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July Sales Jumped in Trade, Fell in Education

Sales of adult books rose 20.9% in the month over July 2019, and sales in the children/young adult category increased 14.5%, according to AAP's StatShot program. Sales in the K-12 instructional materials category fell 24.9% compared to last July, while sales in the higher educational course... Continue reading at Publishers Weekly

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