Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

Other Publishing stories related to: 'Apple's iTunes education gamble is about building loyal consumers early'


Early Medieval English literature was a sordid swamp of wanton plagiarism!

It turns out 12th-century British scholars (monks, really, we’re mainly talking monks, here) had absolutely no problem borrowing “long passages” from whatever manuscripts they could get their hands on, and would freely plagiarize the writings of continental scholars. Of course, plagiarism then... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-11 14:10:25 UTC ]
More news stories like this | News stories tagged with: #english literature


HarperCollins snares early Higgins police thriller trilogy

HarperCollins is releasing a previously out of print police thriller trilogy by The Eagle Has Landed author Jack Higgins as a single volume. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 20:13:24 UTC ]
More news stories like this | News stories tagged with: #single volume #harpercollins


News Corp completes Houghton Mifflin Harcourt consumer division deal

HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:46:20 UTC ]
More news stories like this | News stories tagged with: #consumer division #news corp #harpercollins #houghton mifflin harcourt


Hearst is packaging its design titles together for a new educational franchise

This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst titles #post hearst #hearst


Macmillan International Higher Education moves from Springer Nature to Macmillan Learning

The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning.    Continue reading at The Bookseller

[ The Bookseller | 2021-04-22 20:34:47 UTC ]
More news stories like this | News stories tagged with: #macmillan learning #macmillan #springer nature


A London Teeming With Bodies, Buildings, Desire and Greed

The British author Fiona Mozley’s new novel, “Hot Stew,” features sex workers fighting an eviction order from a real-estate heiress and a host of other Londoners vying for control over their lives, careers and possessions. Continue reading at The New York Times

[ The New York Times | 2021-04-20 09:00:06 UTC ]
More news stories like this | News stories tagged with: #hot stew #british author


Consumers are ready to resume pre-COVID behavior, study reveals

A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age

[ Advertising Age | 2021-04-07 18:36:09 UTC ]
More news stories like this | News stories tagged with: #study reveals #consumer sentiment #nielsen


Bologna Children’s Book Fair: Early Announcements of 2021 Features

The Bologna Children's Book Fair issues announcements to the news media about what organizers hope can be a physical event on June 14 to 17. The post Bologna Children’s Book Fair: Early Announcements of 2021 Features appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-29 15:58:30 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair #early announcements #news media #organizers hope #physical event #children's book #children’s book


Demary Vows to Build Upon Soft Skull Press's Success

Mensah Demary, who worked alongside Yuka Igarashi at Catapult since its early days, vows to broaden Soft Skull Press's reach after being promoted to editor-in-chief. He replaces Igarashi, who moved on to Graywolf Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #graywolf press


A child’s murder, a lynch mob and the early days of the NAACP

Alex Tresniowski explains the impact of Ida B. Wells on the quest for equal justice. Continue reading at The Washington Post

[ The Washington Post | 2021-03-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #early days


Sulley retires after nearly 20 years at Hodder Education

Hodder Education's Robert Sulley is retiring after nearly two decades with the company. Continue reading at The Bookseller

[ The Bookseller | 2021-03-16 07:21:07 UTC ]
More news stories like this | News stories tagged with: #hodder education #hodder


Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship location #consolidate space #size back #apple books


A Mighty Blaze Continues to Build

As A Mighty Blaze celebrates its first year of promoting authors and books, it continues to grow, with new projects planned that include a conference educating book people on how to maximize their social media presence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting authors #book people


Green Apple Books to Downsize at Flagship Location

San Francisco’s Green Apple Books will consolidate space at its flagship Clement Street location by September, reducing the store’s overall size back to its original 1996 footprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship location #consolidate space #size back #apple books


Cowell and Bilston join early line-up for Independent Bookshop Week

Initial plans for this year's Independent Bookshop Week have been announced with Cressida Cowell designing a celebratory tote bag, a special Brian Bilston poem and early releases. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 07:02:04 UTC ]
More news stories like this | News stories tagged with: #early releases #independent bookshop


Small Publishers Struggle to Build a Diverse Workforce

Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse workforce #tight budgets


Loh to depart as Bloomsbury US shuffles consumer division leadership

Bloomsbury is overhauling the structure of its consumer division executive team in the US, with publishing director Cindy Loh leaving at the end the month.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 06:33:51 UTC ]
More news stories like this | News stories tagged with: #publishing director #bloomsbury


How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
More news stories like this | News stories tagged with: #city leaders #innovation lab #cookbook


Ione Gamble signs with Dialogue Books

Dialogue Books is publishing Poor Little Sick Girls, Ione Gamble's debut non-fiction book about "what it's like to be at the centre of a feminist movement that has no real place for you". Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 11:02:13 UTC ]
More news stories like this | News stories tagged with: #dialogue books #non-fiction book


Reputation Reparo! A Harry Potter TV series is in early development at HBO Max.

The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
More news stories like this | News stories tagged with: #early development #hbo max #warner bros #streaming platform #multiple sources #harry potter