Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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How reading helps us build empathy and resist tyranny

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An author investigates the disappearance of an early movie luminary

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Apple's third-gen AirPods drop to $150, plus the rest of the week's best tech deals

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HBO Max exec admits to the app’s early flaws

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Shares in educational publisher Pearson slump as Apollo pulls out

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The Morning After: What to expect from Apple's Peek Performance event

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International Day of Education: Springer Nature Opens 17th SDG-Related Portal

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