Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Print Sales Dropped 8% in Early October

Unit sales of print books fell 8% in the week ended Oct. 8, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Apple iCloud photo libraries will soon be viewable in Windows

It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget

[ Engadget | 2022-10-12 14:17:46 UTC ]
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Early Cormac McCarthy Interviews Rediscovered

The Pulitzer Prize-winning author has done vanishingly few interviews during the course of his career. In these early ones, some newly uncovered, he is less guarded. Continue reading at The New York Times

[ The New York Times | 2022-09-30 13:09:07 UTC ]
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Engadget Podcast: Diving into Amazon's latest gadgets and the Apple Watch Ultra

This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget

[ Engadget | 2022-09-30 12:30:58 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Book World began on Watergate’s heels: A look back at the early days

Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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Morgan James Publishing: Supporting Authors and Building Community from Page One

Since founding Morgan James Publishing in 2003, entrepreneur David Hancock has helped launch the careers of thousands of authors. Whether it’s a business- or faith-based title, a novel, or a children’s story, the books’ accolades speak for themselves. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Rasheed Newson’s debut is entertainment with a side of education

"My Government Means to Kill Me" follows a gay, Black activist in 1980s New York. Continue reading at The Washington Post

[ The Washington Post | 2022-09-10 12:00:00 UTC ]
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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

In The Brain-Friendly Workplace, Fabritius details how neuroleadership can help companies retain top talent, improve the workplace, and help create better work-life balance for all employees. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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The graphic memoir of an Apple Valley 'Afro-Punk' mirrors cross-racial journeys like mine

James Spooner's 'The High Desert' chronicles a journey into punk as a Black teeen's escape from exurbia. It's a more common story than you'd think Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-25 13:00:59 UTC ]
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Print Sales Dipped in Early August

A double-digit increase in adult fiction sales and gains in YA were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% drop in unit sales of print books in the week ended Aug. 6, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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This is definitive proof that Jeff Bezos is building an army of robot ants.

It’s a tale as old as time: a Brazilian writer sets her Kindle aside for a few weeks to work on her own novel, and when she goes back to get a little reading done, finds that the device has been infested with a horde of tiny white ants. “My virtual library had become a […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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The best educational toys for kids

It’s tempting to get your kid every shiny new toy they ask for. But some toys are better than others when it comes to actually stimulating your child’s brain while also keeping them entertained. The parents on the Engadget staff know this well, and we’ve tried out a bunch of educational toys... Continue reading at Engadget

[ Engadget | 2022-07-20 13:30:09 UTC ]
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Print Sales Fell 8.8% in Early July

Unit sales of print books fell 8.8% in the week ended July 9, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Best Prime Day tablet deals 2022: Early deals on Kindle Fire and more

Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World

[ PC World | 2022-06-30 13:56:04 UTC ]
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How Costumes and Conventions Brought Sci-Fi Fans Together in the Early 20th Century

Science fiction has a deep, rich past—one that sees its roots stretch back to ancient times. Fans and scholars often point to Mary Shelley’s 1818 novel Frankenstein: or, The Modern Prometheus as its most recognizable origin point, followed by the works of authors like Jules Verne, H. G. Wells,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-29 08:57:17 UTC ]
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A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian

[ The Guardian | 2022-06-24 05:01:07 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
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Print Sales Fell 5% in Early June

More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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