Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Last week, the Texas State Board of Education held its final public hearing on new social studies textbooks being adopted for use in the state’s schools over the next decade. Despite being deep in the heart of Texas, some right-wing activists testifying at the hearing appeared to believe we were... Continue reading at Slate
[ Slate | 2014-11-26 00:00:00 UTC ]
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Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews
[ Betanews | 2014-11-12 00:00:00 UTC ]
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Susan Klebold, whose son Dylan was one of the two boys who killed 12 students and wounded 24 others at his high school in Columbine, Co., in 1999, has sold a memoir to Crown Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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When Leonard Maltin was 17 years old, a teacher at his high school in Teaneck, N.J., set up a meeting between Maltin and Patrick O’Connor, an editor at Signet Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill. With about two hours of daylight left, sinuses are rimed with... Continue reading at AdWeek
[ AdWeek | 2014-01-21 00:00:00 UTC ]
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Is wasting time as productivity killing as we've always thought, or does it provide a creativity–enhancing escape from the chaos of the world? Stop dawdling and let's explore!Recently, I read a great book and promised to mail it to a friend overseas when I was done, about nine months ago. Today,... Continue reading at Fast Company
[ Fast Company | 2013-11-08 00:00:00 UTC ]
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Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age
[ Advertising Age | 2013-10-08 00:00:00 UTC ]
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At last: the laptop buyer's guide we wanted to write three months ago. You see, when it came time to publish our spring edition, Intel was on the cusp of releasing its fourth-generation Core processors, which meant almost everything we were recommending was destined for a refresh. So we... Continue reading at Engadget
[ Engadget | 2013-08-06 00:00:00 UTC ]
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The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company
[ Fast Company | 2013-07-22 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
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That's a dramatic change from just a few months ago and, perhaps not coincidentally, before new Nooks and Kindles lowered price of entry for both categories. Between December and January, the number of Americans owning one of the devices rose to 29 percent from 18 percent. During the same time... Continue reading at Betanews
[ Betanews | 2012-01-24 00:00:00 UTC ]
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Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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It's no secret that Borders was hemorrhaging money long before it sought chapter bankruptcy protection five months ago. Because of the company's shaky finances, most publishers began transitioning sales to other outlets long before the bankruptcy filing. Even so, the crippled chain moved a lot... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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