Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
Just a few months ago, Vice News published a story with a provocative headline: The Coolest Place to Get a Drink in Midtown Manhattan Is the New Taco Bell. The title was tongue-in-cheek, but it... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-03-11 00:00:00 UTC ]
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The list of basketball players who have participated in a Fairfax-Westchester rivalry game reads like a who’s who of distinguished former high school, college and NBA players from City Section history. From Fairfax, there’s Solomon Hill, Josh and Jerren Shipp, Craig Smith, Evan Burns, Jamal... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-25 00:00:00 UTC ]
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After former AWP conference director Christian Teresi wrote an essay that leveled a host of charges against the organization, the AWP board fired back, claiming the organization is in much better shape than it was six months ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Liz Hohenadel, senior publicity manager at Riverhead, died September 24 as a result of a medical condition that arose suddenly a few months ago. She was 34. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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A police force in the US has called for The Hate U Give by Angie Thomas and All American Boys by Jason Reynolds and Brendan Kiely to be removed from a high school’s summer reading list, according to news reports. Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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A jury found a number of companies owned by Philip Smyres guilty of copyright and trademark infringement for selling counterfeit textbooks. The textbook publishers that filed the suit were awarded $34 million in damages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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Facebook’s ever-changing opinion on which content it will boost in its News Feed is, well, changing yet again. After the company announced only a few months ago that it would de-emphasize content from publishers and brands, meaning news organizations would likely see their Facebook traffic... Continue reading at Fast Company
[ Fast Company | 2018-03-05 00:00:00 UTC ]
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Digiday found that publishers were more likely to be unconcerned by the GDPR and the ePrivacy Regulation than they were five months ago. The post Digiday Research: European publishers’ GDPR fears recede appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-03 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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With three novels coming out this fall, you might never guess that Jason Reynolds didn’t like to read books in elementary school, or even high school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Two mistakes from the US educational publisher would be understandable. Their confidence three months ago? Less soForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016... Continue reading at The Guardian
[ The Guardian | 2017-01-19 00:00:00 UTC ]
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Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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A few months ago, after I picked up and devoured a beautifully written memoir by Elisa Hategan and was left with a serious Continue reading at HuffPost
[ HuffPost | 2017-01-03 15:48:11 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
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A fourth Hong Kong bookseller has returned home after going missing six months ago. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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A young phenom in the making, Brit Bennett, 25, started writing "The Mothers" while still in high school in Oceanside, Calif., finishing it not long ago while a Zell Postgraduate Fellow at the University of Michigan, and polishing it as recently as two months ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Website security questions stress me out. How am I supposed to choose and remember a favorite book or favorite teacher? What if I’ve never had a pet? What if my high school’s mascot was a battered bronze lamp that was ceremonially passed from the graduating senior class president to the incoming... Continue reading at Slate
[ Slate | 2016-03-23 00:00:00 UTC ]
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Say what you will about Bill O’Reilly, but he knows what the public wants. This is a guy who hosts a highly rated cable news program and wrote a first novel in which a fiendish stalker murders a man with an iced-tea spoon on Page 6. Nowhere is O’Reilly’s canniness more evident than in the... Continue reading at Slate
[ Slate | 2015-12-17 00:00:00 UTC ]
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Dr. Phil McGraw and his son Jay McGraw, along with their production company Stage 29, are partnering with DailyMail.com to create DailyMailTV, a new syndicated television series. The show, announced today aboard the DailyMail.com yacht in Cannes, is eyeing a fall 2016 launch. While details of... Continue reading at AdWeek
[ AdWeek | 2015-06-25 00:00:00 UTC ]
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