Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]

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The Other Mr. Met

WHEN I WAS growing up in San Francisco in the 1960s and ’70s, I read every baseball book on the shelves of the libraries of my grammar school, junior high, and high school and the local branches of the public library. I absorbed them the way a nine-year-old immigrant might take in a new... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-12-27 13:30:28 UTC ]
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Festival Five with NSK Juror Monica Brown, by The Editors of WLT

Interviews   Monica Brown is the author of the Lola Levine chapter book series, Sarai chapter book series, and many award-winning picture books, including Waiting for the Biblioburro (illus. John Parra), Marisol McDonald Doesn’t Match / Marisol McDonald... Continue reading at World Literature Today

[ World Literature Today | 2020-10-01 15:44:23 UTC ]
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Fairfax County, Va., changes high school’s name from Robert E. Lee to John Lewis

Fairfax County, Va., changes high school’s name from Robert E. Lee to John Lewis Continue reading at MarketWatch.com

[ MarketWatch.com | 2020-07-24 15:01:13 UTC ]
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Horror Has Become Normal: An Interview with Gish Jen

BORN IN 1955, raised by Chinese immigrant parents in the predominantly Jewish suburb of Scarsdale, New York, Gish Jen started writing poetry in seventh grade. By high school, she’d become literary editor of her school magazine — and after fellow members of the creative writing club nicknamed her... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-07-08 17:00:10 UTC ]
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Under Newly Elected Chairman, Ebony Board Ousts CEO

The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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Stuart Emmrich to Step Down as Editor of Vogue.com

[caption id="attachment_175628" align="alignright" width="150"] Stuart Emmrich[/caption] Less than a year after being named editor of Vogue.com, Stuart Emmrich is stepping down from that role, Folio: has confirmed. Emmrich, the former longtime editor of The New York Times' Styles section who... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-29 16:47:32 UTC ]
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Confederate monument enthusiasts targeted my store—and it comically backfired.

I purchased an independent bookstore in Salisbury, North Carolina just six months ago, after taking leave from my career as a foreign service officer with the U.S. Department of State. After tours in Afghanistan, India, and other cities overseas, I was eager to give my four-year-old daughter... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 17:42:00 UTC ]
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Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Reopening your bookshop? You need OODA

Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their... Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 18:52:53 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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The Changing Ecosystem of Learning: PW Talks to Macmillan Learning GM Susan Winslow

Macmillan Learning general manager Susan Winslow explains how the textbook publishers of yesterday are transforming into cutting-edge digital platforms focused on student success, and what the Covid-19 crisis is revealing about the future of learning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Books from Scotland: the big picture

It feels slightly strange to be writing this introduction to the Books from Scotland special as the world, and the world of Scottish books, has changed greatly, perhaps even irrevocably, since we started planning these features some months ago. The impact the coronavirus will have on Scottish... Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 21:22:05 UTC ]
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Bookselling at the End of the World

On the afternoon of Wednesday, March 18, 2020 I stood in an empty bookstore and cried. A friend had just sent a congratulatory text with a picture from the April issue of Alta Magazine. My wife and I were interviewed a few months ago for a profile of Point Reyes Books, the bookstore we’ve owned […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-20 08:49:38 UTC ]
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In ‘High School,’ Tegan and Sara Quin reflect on coming out and hitting it big

In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post

[ The Washington Post | 2019-09-17 20:37:52 UTC ]
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AWP Fires Executive Director, Who Alleges Discrimination

Chloe Schwenke, who served for one year as interim executive director of the Association of Writers and Writing Programs before being officially named executive director about six months ago, has been let go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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12 Books That Prove the Literary/Genre Distinction is Bogus

When I first joined a workshop in 1994, American literary fiction was dominated by and continually lauded a “quiet” kind of writer, one often influenced by J.D. Salinger, Ernest Hemingway, or Raymond Carver. I loved literary fiction—I’d been reading, writing, and submitting it since high school.... Continue reading at Electric Literature

[ Electric Literature | 2019-08-16 11:00:22 UTC ]
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De Blasio: Bloomberg had 'no chance' in 2020

Just a few months ago, Vice News published a story with a provocative headline: The Coolest Place to Get a Drink in Midtown Manhattan Is the New Taco Bell. The title was tongue-in-cheek, but it... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-03-11 00:00:00 UTC ]
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The 2019 edition of Westchester-Fairfax rivalry series finally arrives

The list of basketball players who have participated in a Fairfax-Westchester rivalry game reads like a who’s who of distinguished former high school, college and NBA players from City Section history. From Fairfax, there’s Solomon Hill, Josh and Jerren Shipp, Craig Smith, Evan Burns, Jamal... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-25 00:00:00 UTC ]
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AWP Leaders, Former Conference Director Exchange Public Barbs

After former AWP conference director Christian Teresi wrote an essay that leveled a host of charges against the organization, the AWP board fired back, claiming the organization is in much better shape than it was six months ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Obituary: Liz Hohenadel, 34

Liz Hohenadel, senior publicity manager at Riverhead, died September 24 as a result of a medical condition that arose suddenly a few months ago. She was 34. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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