Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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The best Amazon Prime Day early access deals for 2023

Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget

[ Engadget | 2023-06-30 15:20:45 UTC ]
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Apple has posted the entire first episode of ‘Silo’ on Twitter

Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget

[ Engadget | 2023-06-27 18:24:03 UTC ]
More news stories like this | News stories tagged with: #company made #social platform #worth checking #takes place #questions arise #harriet walter #american author #science fiction


The best Amazon Prime Day early access deals for 2023

Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget

[ Engadget | 2023-06-23 16:30:09 UTC ]
More news stories like this | News stories tagged with: #well-lit rooms #non-oled tvs #viewing angles #rooms plagued #costs $600 #android users #health tracking #coming weeks #yahoo life #car experts #audiobook #e-book #kindle


The Morning After: What to expect from Apple’s WWDC 2023

Apple’s big developer conference kicks off June 5th, and all the signs point to the company’s mixed reality headset making its first appearance. The tech giant has been acquiring headset-friendly startups for years, and if the rumors are true, Apple’s stand-alone device (possibly called Reality... Continue reading at Engadget

[ Engadget | 2023-06-01 11:15:35 UTC ]
More news stories like this | News stories tagged with: #resolve issues #black mirror #previously avoided #significant boost #anthology


What Banned Books Can Teach Us: Building an LGBTQ Picture Book Library for Pride 

This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
More news stories like this | News stories tagged with: #banned books #lgbtq children #picture book


Books Inc. Builds a Bridge to Book Fairs

Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book fairs #bay area #book fair #independent bookstore


PW Cover Reveal: 'Ways to Build Dreams: A Ryan Hart Story'

In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
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Meta’s rumored Twitter competitor could launch as early as next month

Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget

[ Engadget | 2023-05-19 18:16:25 UTC ]
More news stories like this | News stories tagged with: #instagram account #multiple services #recently launched #digital media


Chinese man builds bookstore on a mountaintop. Yes, he’s a poet.

A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
More news stories like this | News stories tagged with: #bookshop #bookstore


The second-gen Apple Pencil drops to $89, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget

[ Engadget | 2023-05-05 16:30:08 UTC ]
More news stories like this | News stories tagged with: #robot vacuums #heavily discounted #self-emptying base #buying advice #follow @engadgetdeals #kindle


The Morning After: Apple wins appeals court ruling against Epic Games

The long-running legal tussle between Apple and Epic Games picked up another ruling, in the former’s favor, although the three-judge panel also upheld a part of the original ruling in Epic's favor. The US Ninth Circuit Court of Appeals upheld a lower court ruling, which rejected most of Epic's... Continue reading at Engadget

[ Engadget | 2023-04-25 11:16:04 UTC ]
More news stories like this | News stories tagged with: #regulatory issues #european commission #web browsers #kindle scribe #multi-column layout #kindle


Fighting Educational Injustice: Close-Up on Bettina L. Love’s 'Punished for Dreaming'

The author, activist, and educator delivers a scathing indictment of racist school reforms and plots a course for a more just future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


The Steve Jobs Archive releases e-book chronicling the Apple co-founder's life in his own words

Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
More news stories like this | News stories tagged with: #steve jobs #e-book


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Print Book Sales Rose 2.7% Last Week, Driven by Early Easter, New Dog Man Title

An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dav pilkey #print books


We can build immortal celebrities from ChatGPT and their existing back catalogs

Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget

[ Engadget | 2023-04-04 18:00:30 UTC ]
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Apple’s 'Tetris' movie trades real-life drama for spy fantasies

No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget

[ Engadget | 2023-03-30 12:30:20 UTC ]
More news stories like this | News stories tagged with: #important role #soviet union #graphic novel


Apple's AirPods Pro drop back to $200, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget

[ Engadget | 2023-03-24 15:43:59 UTC ]
More news stories like this | News stories tagged with: #larger screen #bad actors #$40 discount #follow @engadgetdeals #e-book #kindle


Apple Music bug on iOS is reportedly mixing up people's playlists

Apple Music users on iOS are highlighting a fairly serious bug that is causing other people's playlists and songs to appear in their libraries, according to multiple Redditors. On top of that, some users have complained that their own playlists have outright disappeared or been replaced by... Continue reading at Engadget

[ Engadget | 2023-03-23 10:30:03 UTC ]
More news stories like this | News stories tagged with: #libraries