Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's education-centric announcements only strengthen that argument. While there wasn't much pomp or circumstance, the significance is not the immediate announcements but what they mean for the future. With the help of textbook publishers, high schools and universities, Apple's brand will be front and center among high school and college-aged students: these are impressionable consumers… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2012-01-20 00:00:00 UTC ]
News tagged with: #months ago #considerable amount #textbook publishers #high school

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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Book World began on Watergate’s heels: A look back at the early days

Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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Morgan James Publishing: Supporting Authors and Building Community from Page One

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Rasheed Newson’s debut is entertainment with a side of education

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How Neuroscience Can Build a Better Workplace: Spotlight on Friederike Fabritius

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The graphic memoir of an Apple Valley 'Afro-Punk' mirrors cross-racial journeys like mine

James Spooner's 'The High Desert' chronicles a journey into punk as a Black teeen's escape from exurbia. It's a more common story than you'd think Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-25 13:00:59 UTC ]
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Print Sales Dipped in Early August

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[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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This is definitive proof that Jeff Bezos is building an army of robot ants.

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[ Literrary Hub | 2022-08-04 13:07:23 UTC ]
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The best educational toys for kids

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Print Sales Fell 8.8% in Early July

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How Costumes and Conventions Brought Sci-Fi Fans Together in the Early 20th Century

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A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

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[ Engadget | 2022-06-17 15:30:52 UTC ]
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Print Sales Fell 5% in Early June

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The dynamo and the dreamer: Two men behind Apple’s recent boom

Author Tripp Mickle believes that to grasp Apple’s success after Steve Jobs, one must understand the chemistry — and tension — between Tim Cook and Jony Ive. Continue reading at The Washington Post

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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

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Phil Mickelson’s big gambles are the subject of a new biography

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Apple discontinues its last iPod

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[ Engadget | 2022-05-10 16:14:33 UTC ]
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